Marketing Specialist

Marketing Specialist needed to develop and implement strategic marketing campaigns, analyze market trends, and create engaging content for our brand. The ideal candidate will have strong analytical skills, creativity, and experience with digital marketing platforms to drive customer engagement and business growth. Responsibilities include managing social media presence, conducting market research, coordinating with design teams, and measuring campaign performance using key metrics.

• Campaign Execution & Performance: Implement and optimize marketing campaigns, track key performance indicators (KPIs), return on investment (ROI), and ensure timely execution.
• Brand Building & Communication: Ensure alignment of branding across all touchpoints and contribute to storytelling efforts while monitoring brand perception and awareness.
• Market & Consumer Insights: Conduct research on market trends, competitors, and consumer behavior, generating insights to inform marketing strategies.
• Events & Sponsorships: Coordinate brand events, trade shows, and sponsorships, tracking engagement and ROI while managing agencies and vendors.
• Digital & Content Marketing: Develop content calendars, support digital advertising, and track online reputation and performance.
• Budget & Reporting: Assist in tracking marketing spend to ensure cost efficiency and prepare reports on performance and budget utilization.
• Sales & Business Alignment: Support sales initiatives and demand forecasting through targeted marketing.
• Product Launch Support: Help in planning and executing marketing strategies for new product launches.
• Marketing Excellence & Innovation: Contribute to process improvements and stay updated on industry trends.

• Market Analysis: Study market trends, analyze competition, and understand consumer behavior to identify marketing opportunities.
• Strategy Development: Create comprehensive marketing plans that include digital marketing, advertisements, and social media strategies.
• Campaign Management: Execute marketing campaigns, monitor their performance, and make necessary adjustments to achieve targets.
• Content Management: Develop engaging content for customers, including text, images, and videos.
• Data Analysis: Utilize analysis tools to measure campaign success and provide regular reports on results.
• Collaboration with Teams: Work with sales, development, and creative teams to ensure marketing efforts align with company objectives.
• Budget Management: Plan and manage marketing budgets effectively to achieve optimal results.
• Customer Experience Improvement: Develop strategies to enhance customer experience and increase brand loyalty.

• Analytical Skills: Ability to analyze data and make informed decisions based on results.
• Creativity: Capability to generate new and catchy marketing ideas.
• Communication: Strong communication skills for interacting with internal teams and clients.
• Understanding of Digital Tools: Familiarity with tools like Google Analytics and social media management software.
• Time Management: Ability to manage multiple projects simultaneously while meeting deadlines.

• University degree in Marketing, Business Administration, or a related field.
• 1-3 years of work experience in marketing, depending on the job level.
• Professional certifications such as Google Ads certification or a certification in digital marketing are a plus.