Marketing Specialist

Join Rawaj-HCM as a Marketing Manager!
Leverage your abilities and join the dynamic team of a leading company specializing in the retail industry in Saudi Arabia, Riyadh. This role focuses on developing and implementing strategies to promote a company's products or services while managing the marketing team and overseeing the budget to drive business growth and brand awareness.

Key Accountabilities:

• Lead and execute marketing strategies for the retail brand to drive sales, engagement, and brand loyalty.
• Ensure consistent brand messaging across digital platforms, print, and in-store promotions.
• Design and manage integrated marketing campaigns, including digital, social media, email, and traditional marketing.
• Analyze customer behavior and market trends to optimize marketing strategies and improve conversions.
• Collaborate with product and merchandising teams for successful product launches and promotions.
• Manage, mentor, and develop a high-performing marketing team.
• Oversee and allocate the marketing budget effectively, ensuring maximum return on investment.
• Build and maintain strategic partnerships and collaborations, including influencer marketing.
• Work closely with sales, merchandising, and e-commerce teams to align marketing strategies with business objectives.
• Stay updated with the latest retail trends and innovations to maintain a competitive edge.

Knowledge, Skills, and Experience:

• Bachelor’s degree in Marketing or Business (MBA preferred).
• Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the retail industry.
• Proven experience in the Saudi market is essential.
• Strong expertise in digital marketing, including SEO, SEM, social media, and content marketing.
• Demonstrated ability to manage large marketing budgets and track campaign ROI.
• Excellent leadership skills with a focus on developing teams and driving performance.
• Strong communication and analytical skills for data-driven decision-making.
• Ability to create innovative marketing strategies that resonate with Saudi consumers.
• Familiarity with omnichannel marketing and CRM systems is a plus.

Join Our Team as a Marketing Specialist!

Innovative Frequency Ltd. (ife) is a premier IT System Integrator focused on delivering powerful digital transformation solutions. We specialize in Enterprise Security Solutions, Core Infrastructure & IT services, Mobility, and Performance Management solutions. Our mission is to align technology with our customers' business objectives, ensuring they remain secure and adaptable in an ever-evolving environment.

Role Overview:
This full-time on-site position located in Riyadh will see you taking charge of developing and executing innovative marketing strategies. Your main responsibilities will include:

• Conducting thorough market research and analyzing trends to identify target markets.
• Engaging with customers and delivering exceptional customer service.
• Collaborating with the sales team to create campaigns that drive organizational goals.
• Monitoring brand consistency and evaluating marketing performance metrics.

Qualifications:
To be successful in this role, you should possess:

• Strong communication skills for articulating ideas effectively.
• Proficiency in market research and marketing strategy development.
• Experience in sales and understanding customer purchasing behaviors.
• Exceptional customer service skills and ability to maintain client relationships.
• Strong organizational, analytical, and critical thinking capabilities.
• A bachelor's degree in Marketing, Business Administration, or a related field.
• Experience with digital marketing tools and techniques is a plus.
• Fluency in both English and Arabic is highly advantageous.

Join us in making a significant impact in the digital landscape!