Sales Business Development Executive

About the Role

AlKhalejiah is seeking a Sales Business Development Executive to expand its food product portfolio within the HORECA and Retail sectors in Riyadh, Saudi Arabia. This full-time role requires a commercially driven professional with 2-5 years of experience in product marketing, sales, and business development. The successful candidate will focus on developing and executing commercial initiatives, identifying new opportunities, and converting product interest into confirmed sales.

Role Purpose and Impact

The primary purpose of this role is to drive growth for AlKhalejiah's food products by expanding distribution, increasing market visibility, and strengthening brand presence. This involves analysing market and customer needs, developing tailored marketing and commercial proposals, and managing the complete sales cycle from lead generation to deal closure and follow-up. The Executive will be instrumental in achieving sales, revenue, and distribution targets across key channels.

Key Responsibilities

• Develop and execute product marketing and promotional plans for HORECA and Retail channels.
• Create product positioning, marketing messages, and commercial proposals for various customers and sales channels.
• Promote food products to hotels, restaurants, cafés, catering companies, supermarkets, retailers, distributors, and corporate clients.
• Identify new business opportunities and build a strong pipeline of prospective customers.
• Manage the complete sales cycle, including lead generation, product presentations, sampling, quotations, negotiations, closing, and follow-up.
• Build and maintain strong relationships with key accounts, buyers, purchasing teams, distributors, and retail partners.
• Achieve sales, revenue, margin, customer-acquisition, and distribution targets.
• Increase product listings, expand distribution coverage, and improve product visibility across retail outlets.
• Conduct regular analysis of customer behaviour, market trends, competitors, pricing, and product performance.
• Identify suitable marketing and commercial opportunities for each product category.
• Collect customer feedback and translate market insights into product-development and improvement initiatives.
• Coordinate product samples, trials, presentations, listing requirements, and launch activities.
• Support marketing campaigns, trade activities, exhibitions, product launches, and in-store promotions.
• Develop targeted marketing and sales initiatives to improve inventory movement and increase sales of slow-moving products.
• Coordinate with Marketing, Production, Quality, Supply Chain, Warehouse, and Finance to ensure campaign effectiveness, product availability, and timely order fulfilment.
• Prepare regular reports covering sales performance, marketing initiatives, market opportunities, sales forecasts, and customer feedback.

Qualifications and Experience

• Proven experience in developing and executing product marketing plans, promotional campaigns, and market and competitor analysis.
• Experience in the HORECA, Retail, FMCG, or food manufacturing sector is strongly preferred.
• Good knowledge of the Saudi market and its food sales and distribution channels.
• Established relationships with hotels, restaurants, cafés, catering companies, supermarkets, retailers, or distributors are highly desirable.
• Good understanding of product marketing, positioning, pricing, margins, retail listings, stock movement, and commercial negotiations.
• Proficiency in Microsoft Office, CRM systems, and sales-reporting tools.
• A valid driving licence and willingness to conduct regular field visits are preferred.

Required Skills

• Strong marketing, sales, negotiation, presentation, relationship-building, and deal-closing skills.
• Ability to analyse market data and customer behaviour and translate insights into commercial opportunities.
• Creative and commercially focused, with a strong commitment to revenue growth, profitability, and brand development.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring regular field visits to clients and partners. The role involves close collaboration with internal departments including Marketing, Production, Quality, Supply Chain, Warehouse, and Finance to ensure operational efficiency and campaign success.