Sales Director📣 Job Ad

About the Role

BYD, a leading multinational high-tech company focused on a zero-emission future, is seeking a dynamic and experienced Sales Director. This role is crucial for spearheading BYD's expansion within the automotive market of the Kingdom of Saudi Arabia (KSA). The position requires strategic vision, strong leadership, and a comprehensive understanding of the local market to drive sustainable growth and enhance the premium brand presence, meeting the high standards of the KSA automotive sector.

Key Responsibilities

• Conduct thorough market research on the KSA automotive landscape, including regulatory frameworks (*, SASO, MCI), consumer behavior, and competitive dynamics.
• Develop and implement mid-to-long-term sales objectives, localized marketing strategies, and pricing models adapted to regional demand, ensuring full execution to meet quarterly and annual targets.
• Establish and grow a localized sales team that aligns with the KSA business environment, defining clear, measurable performance metrics (*, sales volume, client retention rate).
• Provide regular, industry-specific training to the sales team, focusing on areas such as NEV technical knowledge and premium customer service, to foster a results-driven culture of consistency and excellence.
• Collaborate closely with internal departments, including product supply, after-sales, and procurement, to secure region-specific resources and ensure seamless coordination across the entire customer lifecycle, from order placement to post-delivery support, meeting KSA's service expectations.
• Proactively monitor KSA's political, economic, and legal developments, including policy updates on NEVs and import regulations, to identify potential risks such as supply chain disruptions or regulatory changes.
• Develop and implement robust contingency plans to mitigate identified risks, ensuring full compliance with local laws, ethical standards, and industry best practices.

Qualifications and Requirements

• Bachelor's degree or higher in Marketing, Business Administration, Automotive Engineering, or a related field; an MBA is preferred.
• A minimum of 10+ years of progressive sales management experience within the automotive sector.
• At least 3 years of dedicated experience focusing on the KSA market.
• A proven track record of successfully leading large-scale teams to exceed sales targets in a competitive regional landscape.
• Strong leadership capabilities, including experience in designing and implementing talent development programs and incentive systems for local teams.
• Prior experience overseeing multi-regional sales operations within the Middle East is highly desirable.
• An established network of high-profile clients within KSA's automotive sector, such as corporate fleets and high-net-worth individuals.
• Expertise in translating sales strategies into tangible results, including growing market share and improving client lifetime value.
• A deep understanding of premium brand positioning and cultural nuances specific to KSA, with the ability to maintain brand integrity while adapting to local preferences.
• Professional demeanor, resilience, and the ability to perform effectively under high-pressure, fast-paced market conditions.

Required Skills

• Sales Management
• Strategic Planning
• Team Leadership
• Cross-functional Collaboration
• Market Research
• Marketing Strategy Development
• Pricing Model Implementation
• Performance Metrics Definition
• Talent Development Programs
• Incentive System Design
• Client Relationship Management
• Premium Brand Positioning
• Cultural Nuances Understanding
• Risk Management
• Compliance

Work Environment and Location

This is a full-time position based in Riyadh, Saudi Arabia. Proficiency in English is required. Arabic language skills are considered a strong advantage for effective engagement with local stakeholders.