Sales Manager📣 Job Ad

About the Role

Masaahaat KSA is seeking a Sales Manager to lead business development and sales activities within the exhibitions, trade shows, and event production industry. This full-time position is based in Riyadh, Saudi Arabia, and focuses on securing exhibition contracts and achieving ambitious revenue targets. The role requires a professional with extensive experience in selling exhibition stand design and build services, event production, and turnkey project execution.

Business Development and Sales Leadership

The Sales Manager will be responsible for driving sales growth and expanding the company's market presence. Key responsibilities include:

• Developing and executing strategic sales plans to achieve company revenue and growth objectives.
• Identifying and securing new business opportunities in exhibitions, trade shows, conferences, forums, and summits.
• Generating leads and converting opportunities into profitable projects, building a strong pipeline for exhibition stand construction.
• Conducting client meetings, presentations, and site visits to understand project requirements and propose suitable solutions.
• Establishing and maintaining relationships with exhibition organizers, venue operators, and procurement departments.
• Actively pursuing opportunities through tenders, RFPs, RFQs, and direct sales channels.
• Developing long-term partnerships with key accounts and strategic clients.

Exhibition and Event Solutions Expertise

This role requires specialized knowledge in promoting and delivering comprehensive event solutions:

• Promoting and selling exhibition stand design, fabrication, installation, and dismantling services.
• Offering AV solutions, branding, temporary structures, and turnkey event solutions.
• Working closely with clients to understand their exhibition objectives, event goals, branding requirements, and visitor engagement strategies.
• Advising clients on booth concepts, sponsorship opportunities, and exhibition experiences.
• Ensuring all client requirements are clearly communicated to internal design, production, and operations teams.

Proposal, Contract, and Account Management

The Sales Manager will oversee the entire sales cycle from initial contact to post-project client relations:

• Preparing professional commercial proposals, presentations, and project quotations.
• Coordinating with design, technical, production, and operations departments to develop competitive solutions.
• Leading commercial negotiations and contract discussions, ensuring timely submission of proposals and tender documents.
• Following up on all submitted proposals to maximize conversion rates and managing the complete sales cycle through project award and final contract signing.
• Maintaining strong relationships with existing clients to generate repeat business and identifying upselling and cross-selling opportunities.
• Conducting regular client reviews and satisfaction meetings, and ensuring seamless handover of awarded projects to project management and operations teams.

Candidate Profile and Requirements

We are seeking a candidate who meets the following qualifications and possesses the specified skills:

• Bachelor's degree in Business Administration, Marketing, Sales, Project Management, or a related field.
• Mandatory experience in exhibition stand design and build, event production, or related sectors.
• Strong understanding of exhibition construction, booth fabrication, event production, staging, AV, branding, and event logistics.
• Proven track record of achieving and exceeding sales targets.
• Strong knowledge of the Saudi exhibitions market.
• An existing network of clients, exhibition organizers, and industry contacts is highly preferred.
• Excellent negotiation, presentation, and commercial skills.
• Ability to work under pressure and manage multiple opportunities simultaneously.

Market Intelligence and Performance Management

The role also involves strategic market engagement and rigorous performance tracking:

• Monitoring exhibition calendars, industry developments, and upcoming events across Saudi Arabia and the GCC.
• Tracking competitor activities, pricing trends, and market opportunities.
• Attending industry exhibitions, networking events, conferences, and trade shows to generate leads and strengthen market presence.
• Maintaining accurate records of opportunities, quotations, and sales activities within the CRM system.
• Providing weekly and monthly sales reports to senior management, tracking project profitability and sales performance against targets.
• Forecasting sales pipelines and projected revenue, ensuring consistent achievement of KPIs and business development objectives.