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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Starcom Middle East, a Publicis Groupe media agency, is seeking a Senior Executive - Media to join their team in Riyadh, Saudi Arabia. Ranked as the #1 Media Agency in MENA by the 2024 WARC Media 100, Starcom focuses on creating connected human experiences through precision marketing, content, and technology. This role is key to developing and executing media plans that support client success, building client relationships, and contributing to a culture of growth and innovation.

The Senior Executive - Media will manage the end-to-end media planning process, from analyzing market data and identifying target audiences to selecting optimal media channels and ensuring key performance indicators are met. This position requires a strategic thinker with strong analytical capabilities and a deep understanding of the media landscape.

Key Responsibilities

  • Manage the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting appropriate media channels.
  • Understand and contribute to achieving key performance indicators (KPIs) for client campaigns.
  • Collaborate with planning team members and cross-functional teams to develop and execute media strategies.
  • Manage day-to-day client relationships and communications.
  • Comprehend client requirements, ask relevant questions, and devise media outlet utilization plans aligned with client objectives.
  • Interpret data and market research to inform media strategies and plans.
  • Evaluate ROI drivers for business partners and the agency.
  • Develop, assess, and present media strategies, media plans, and campaign/competitive reports to clients.
  • Develop and evaluate supplier proposals.
  • Set client expectations for all projects.
  • Work with the finance department to manage account financials, generate periodical reconciliations, and resolve ad-hoc vendor issues.
  • Foster strong client relationships by demonstrating media expertise and adding value to media investments.
  • Provide investment briefs to the Buying Team, collaborate on implementation plans, and liaise on ongoing plan issues.
  • Assist the team with competitive analyses, responding to information requests, and evaluating media options.
  • Contribute to the development and delivery of competitive and plan rationale presentations.
  • Assess media campaigns and develop actionable recommendations for optimization against project goals.
  • Build and maintain media knowledge of the market, consumers, and available research.
  • Develop a deep understanding of the client's business category and competitive landscape.
  • Think strategically, creatively, and analytically to address client needs.
  • Identify new opportunities and develop effective solutions.
  • Design integrated media solutions for clients.
  • Negotiate with media vendors for extra deliverables such as rates, extensions, and delivery deadlines.

Qualifications and Requirements

  • Bachelor's degree in marketing, advertising, or a related field.
  • 3-5 years of experience in media planning or a related role, encompassing both online and offline media.
  • Strong organizational skills, with the ability to multitask and work effectively under pressure.
  • Digital certifications across major platforms, including Meta (Facebook & Instagram), Google, Snapchat, LinkedIn, and Twitter.
  • Proficiency with MS Office 365 (Word, Excel, PowerPoint, Teams).
  • In-depth knowledge and experience with media planning and buying tools and platforms such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), and Similar Web.
  • In-depth knowledge of digital media planning tools including DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
  • Knowledge of digital media and emerging technologies.
  • Mastery of the media planning process.
  • Deep understanding of the advertising and media industry and the role of media planning within it.
  • Proven ability to manage multiple projects, clients, and stakeholders simultaneously.
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines.
  • Ability to develop a good rapport with media owners, colleagues, and creative agencies.
  • Understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors, and sales.
  • Sound knowledge of the media marketplace and available opportunities.

Required Skills

  • Media Planning
  • Media Buying
  • Data Analysis
  • Market Research
  • Client Relationship Management
  • Financial Management
  • MS Office 365 Suite
  • Z/X Plan
  • Statex
  • Global Web Index (GWI)
  • Euromonitor
  • World Advertising Research Center (WARC)
  • Similar Web
  • DV360
  • Google Ads
  • Meta Business Manager
  • Snap Chat Ads Manager
  • Twitter Ads Manager
  • TikTok Ads Manager
  • Digital Media Strategy
  • Emerging Technologies
  • Integrated Solutions Development
  • Negotiation Skills
  • Project Management
  • Strategic Thinking
  • Creative Thinking
  • Analytical Skills
  • Communication Skills

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role is integral to Starcom Middle East's operations, contributing to a dynamic team environment focused on client success and innovation.


Requirements

  • Requires 2-5 Years experience

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