Senior Manager Residential Marketing

About Red Sea Global

Red Sea Global (RSG) is a developer focused on positively shaping the places people live, work, and travel. The company's programs contribute to Vision 2030 and aim to advance regenerative tourism globally. RSG operates in Riyadh, Saudi Arabia, and offers full-time employment opportunities.

Role Overview

The Senior Manager - Residential Marketing is a commercially driven marketing specialist responsible for executing Red Sea Global’s residential marketing strategy across a portfolio of ultra-luxury developments. This role involves strategic ownership, collaboration, and execution across the full marketing funnel, focusing on building brand equity, generating high-quality leads, and supporting sales conversion. A key aspect is engaging Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) audiences through targeted digital campaigns, premium events, PR, and bespoke content. The role requires close collaboration with Sales, Digital, Events, and other development Marketing teams, as well as external agencies, to ensure marketing activities align with commercial objectives and contribute to revenue performance.

Key Responsibilities

• Lead the execution of residential marketing strategies aligned with commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies for specific developments.
• Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs.
• Partner with the Sales team to ensure marketing generates qualified, CRM-driven leads that support conversion and revenue growth.
• Manage CRM-led lead and offline generation initiatives, focusing on data capture, nurturing journeys, and prequalification processes.
• Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
• Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW/HNW audiences.
• Collaborate with the internal Events team to operationalize and deliver residential marketing events.
• Support PR strategy and execution with the Communications team and external agencies to elevate residential developments globally.
• Lead asset-specific content strategies that inform, inspire, and create intrigue across channels.
• Work with the Digital team on execution of digital strategies, performance marketing, and optimization.
• Drive content development for the Red Sea Residences website and digital platforms, ensuring alignment with brand positioning and conversion goals.
• Manage external agencies, including briefing, creative direction, and delivery oversight.
• Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences.
• Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance.
• Define KPIs across campaigns, channels, and events with commercial accountability.
• Analyze insights, market trends, and campaign performance to inform future activity.
• Present plans, results, and recommendations to senior leadership.
• Support the Marketing Director in shaping the residential marketing program and managing direct reports.

Qualifications and Experience

• 8+ years of experience in marketing, preferably within luxury residential or related sectors.
• Demonstrated ability to execute marketing strategies across the full marketing funnel.
• Experience engaging UHNW and HNW audiences through targeted campaigns and events.
• Proficiency in managing external agencies, budgets, and partner relationships.
• Strong analytical skills to define KPIs, analyze performance, and inform future strategies.

Work Environment and Travel

This role is based in Riyadh and may require national and international travel to assist with events and on-site activities. The position is full-time, and the salary will be disclosed during the hiring process.

Application Process

Join Red Sea Global to contribute to positive change for Saudi Arabia and the world. Qualified candidates are encouraged to apply.