WPP Media: Influencer Marketing Executive📣 Job Ad

About the Role

WPP Media, an AI-driven media operating unit of WPP, is seeking an Influencer Marketing Executive to support creator and influencer campaigns for its clients in Riyadh. This full-time role is ideal for individuals with 0-1 years of experience looking to build a career in influencer marketing.

Role Overview and Impact

The Influencer Marketing Executive will play a key role in the execution of creator and influencer campaigns across WPP Media's client portfolio. The focus will be on identifying and engaging influencers, managing relationships, supporting negotiations, coordinating campaign activities, and reporting on performance. This position is crucial for developing and maintaining a diverse roster of creators, ensuring access to culturally relevant and brand-safe talent across various platforms.

Key Responsibilities

• Identify suitable creators based on audience alignment, content quality, engagement metrics, brand safety, location, language, category relevance, and campaign objectives.
• Conduct due diligence on influencers, assessing audience authenticity, previous brand collaborations, content tone, comment quality, and potential risks.
• Prepare creator shortlists, profiles, outreach trackers, rate cards, and campaign status documents for internal and client review.
• Initiate outreach to creators and agents, confirm availability, secure basic deliverables, and assist with negotiations within established guidelines.
• Coordinate campaign briefs, timelines, content requirements, usage rights, disclosure guidelines, and posting instructions with creators.
• Track campaign deliverables, ensure timely receipt of assets and links, and promptly report any delays or quality concerns to the Manager.
• Review content to ensure alignment with campaign briefs, mandatory elements, disclosure requirements, and platform best practices.
• Monitor live campaign posts, capture links and screenshots, track creator commitments, and support whitelisting or usage documentation as needed.
• Compile campaign reports, performance summaries, and post-campaign insights using platform data, influencer feedback, and internal tracking tools.
• Maintain consistent communication with creators throughout campaigns to foster positive relationships and encourage responsiveness and long-term engagement.
• Stay informed about creator trends, new formats, platform updates, cultural moments, and emerging talent in key markets.
• Collaborate with media, content, social, strategy, and client service teams to ensure seamless campaign execution and effective information flow.

Skills and Experience

• A Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred.
• Strong understanding of social media platforms, creator formats, and influencer culture, with a focus on Instagram and TikTok.
• Excellent research, organizational, and attention-to-detail skills.
• Confident written and verbal communication abilities for interacting with creators, agents, and internal teams.
• Basic negotiation skills and comfort discussing rates, deliverables, and timelines.
• Ability to manage multiple trackers, timelines, and creator conversations concurrently.
• An analytical mindset with the capacity to compile performance data and extract simple insights.
• Familiarity with influencer disclosure regulations, brand safety protocols, and content approval processes.
• Proficiency in Microsoft Excel and PowerPoint, and experience with influencer discovery or reporting tools such as CreatorIQ, HypeAuditor, Tagger, Traackr, Upfluence, or similar platforms.

Work Environment

This is a full-time position based in Riyadh. The role operates within WPP Media, a unit focused on AI-driven media solutions, emphasizing collaboration and collective leadership to drive creativity and client experiences.