Director Commercial

About Botanica

Botanica, a subsidiary of Red Sea Global, specializes in providing sustainable greenery across Red Sea Global's destinations. The company integrates new species with local flora, benefiting from shared strategic goals and collaborative initiatives within the Red Sea Global group. Operating over 1 million square meters, Botanica has cultivated over 5 million plants since 2020, with a goal of 30 million by 2030, shaping the natural landscapes of The Red Sea & Amaala. The team includes 40% from the local community, committed to ecological harmony and pioneering sustainable development benchmarks.

Role Summary

Botanica is seeking a Director Commercial to lead its commercial function. This full-time role is based in Tabuk, specifically covering Umluj and Tabuk, and requires over 10 years of experience. The Director Commercial will be responsible for growing profitable, contracted revenue across all business lines, including plant and tree supply, contract growing, nursery services, horticultural soil, indoor plants and flowers, agricultural consulting, and landscape maintenance services. The role involves owning the commercial strategy, pricing, tendering, client contracts, and key accounts for both internal clients within Red Sea Global and external developments. The Director Commercial is accountable for ensuring that all client commitments are deliverable by business units and are margin-positive for Botanica.

Key Responsibilities

• Develop the 3–5 year commercial strategy and annual revenue plan, aligned with the Botanica business plan and Red Sea Global Group priorities.
• Define the product and service portfolio and pricing architecture for each business line.
• Lead market research and competitor benchmarking; identify new segments and services.
• Provide monthly demand forecasts to the PMO for sales and operations planning.
• Build and manage the opportunity pipeline across internal Red Sea Global clients and external developments.
• Chair bid/no-bid reviews; lead tender strategy and proposal preparation with input from Production, PMO, and Finance.
• Approve cost build-ups and price-to-win jointly with Finance; ensure proposals meet margin floors.
• Develop strategic partnerships, distribution channels, and B2B/B2C sales routes for specific products.
• Own client relationships for all key accounts, internal and external; maintain account plans, SLAs, and periodic performance reviews.
• Lead negotiation, execution, and renewal of client contracts; manage variations, change orders, and claims.
• Ensure monthly invoices are backed by verified service evidence jointly with Production.
• Own account-level collections with Finance; resolve disputed invoices and protect days sales outstanding.
• Track sales, revenue, and margin against plan; report variances and recovery actions monthly.
• Lead marketing plans that position Botanica as a trusted supplier, overseeing the plant catalogue, sales collateral, and digital presence.
• Plan and deliver Botanica tours and visitor experiences for guests, partners, and clients.
• Build and lead the commercial team, setting objectives, KPIs, and succession plans, including Saudization targets.
• Own commercial policies, including pricing approval matrix, credit terms, and anti-bribery controls.
• Follow and enforce all relevant Botanica and Red Sea Global Group policies, processes, and standards.
• Apply and champion safety, quality, and environmental management systems.
• Identify and lead opportunities for continuous improvement in departmental systems and practices.

Experience and Qualifications

• Over 10 years of relevant professional experience.
• Demonstrated ability to lead commercial functions and drive revenue growth.
• Experience in developing and implementing commercial strategies, pricing, and tendering processes.
• Proficiency in managing client contracts and key accounts.
• Understanding of sales and operations planning, demand forecasting, and financial reporting.
• Experience in marketing and brand positioning within a B2B and B2C context.
• Leadership experience in building and managing commercial teams.
• Knowledge of relevant industry standards (*, ISO 9001, ISO 14001, ISO 45001, ISO 37301) is beneficial.

Work Context

Botanica operates as an integrated landscape company with two primary revenue engines: project-based product sales (plants, trees, soil, indoor plants, and flowers) and recurring services (landscape maintenance, nursery management, and consulting). This role serves both internal clients within Red Sea Global and external developments, including hotel operators, developers, and government entities. The Director Commercial must balance growth objectives with the delivery capabilities of the Production units. Key commercial risks include concentration on internal Red Sea Global clients, price pressure on maintenance renewals, and scope creep, which the role must identify and address proactively.