Digital Marketing Specialist

Planning, managing, and optimizing paid advertising campaigns across digital platforms to ensure the best return on investment and increase sales and visits in e-commerce channels, through precise performance analysis and efficient budget management. Duties and Responsibilities: - Developing, managing, and optimizing performance-based advertising campaigns across platforms such as Google Ads, Meta, Snap, and TikTok. - Analyzing campaign performance and continuously optimizing to achieve key metrics such as CPC, CPA, CTR, and ROAS. - Utilizing Google Analytics, Tag Manager, and other attribution tools to track performance. - Conducting A/B tests on ad designs and landing pages and targeting audiences for incremental improvements. - Efficiently managing budgets and ensuring optimal resource allocation across campaigns. - Collaborating with design and content teams to deliver high-performance campaigns. - Preparing performance reports that include actionable insights and presenting results to stakeholders. Qualifications and Experience: - Bachelor's degree in marketing or a related field. - Experience in e-commerce B2C is a prerequisite. - At least 3 years of experience as a Performance Media Buyer. - Knowledge of the Conversion API interface/server-side tracking. - Proficiency in using Excel and Data Studio for analysis and reporting. - Proven experience in the Saudi market and a strong understanding of local consumer behavior. Application via Black Knight recruitment platform: https://*************