Digital Marketing Specialist📣 Job Ad

About the Digital Marketing Specialist Role

Sumou Investment is seeking a Digital Marketing Specialist to join its team in Al Khobar, Eastern Province, Saudi Arabia. This full-time position is integral to developing, implementing, and optimizing digital marketing strategies across various channels. The role requires a candidate with a strong analytical mindset, creative thinking abilities, and practical experience with modern marketing tools, including the effective use of AI technologies. A portfolio showcasing successful, up-to-date campaigns is essential.

As a Digital Marketing Specialist, you will be responsible for enhancing Sumou Investment's online presence, driving engagement, and achieving measurable results through digital campaigns. Collaboration with cross-functional teams will be key to ensuring cohesive messaging and contributing to the company's overall growth.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels including social media, email, search engines, and display advertising.
• Optimize campaigns based on performance data, Key Performance Indicators (KPIs), and Return on Investment (ROI) analysis.
• Manage and grow the company's online presence, including its website and social media platforms.
• Create engaging content that aligns with brand guidelines and resonates with the target audience.
• Utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve website and channel visibility and drive traffic.
• Analyze market trends, competitor activities, and customer behavior to identify new opportunities.
• Collaborate effectively with cross-functional teams, including design, sales, and product departments, to ensure cohesive messaging across all communications.
• Prepare regular performance reports that include actionable insights and recommendations.
• Leverage AI tools to enhance campaign performance, automate workflows, and generate data-driven insights.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 2 years of proven experience in digital marketing.
• Strong knowledge of digital marketing channels, tools, and best practices.
• Demonstrated experience using AI tools in marketing for purposes such as content generation, data analysis, and automation is required.
• An updated portfolio showcasing recent digital marketing campaigns and their measurable results is required.
• Proficiency in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and paid advertising platforms.

Essential Skills

• Digital Marketing Strategy and Execution
• Analytical Thinking and Problem-Solving
• Creative Thinking and Content Creation
• Proficiency with AI Technologies in Marketing
• Social Media Marketing and Management
• Email Marketing Campaigns
• Search Engine Marketing (SEM) and Optimization (SEO)
• Display Advertising Platforms
• KPI and ROI Analysis
• Online Presence Management
• Market Trend and Competitor Analysis
• Customer Behavior Analysis
• Cross-functional Collaboration
• Performance Reporting
• Familiarity with Google Analytics, Social Media Insights, Paid Advertising Platforms, CRM Systems, and Marketing Automation Platforms.
• Excellent Written and Verbal Communication Skills
• Ability to manage multiple projects and meet deadlines.

Work Details

This is a full-time position based in Al Khobar, Eastern Province, Saudi Arabia. The role requires 2-5 years of experience in digital marketing.