Marketing Specialist📣 Job Ad

Join JABA as a Marketing Senior Officer!
Are you ready to take your marketing expertise to the next level? JABA, a company that designs immersive travel experiences in Saudi Arabia, is seeking a Marketing Senior Officer to enhance its brand presence and achieve its business objectives.

Key Responsibilities:

• Strategic Marketing Planning: Develop and implement marketing strategies aligned with company goals, conduct market research, and manage the annual marketing budget.
• Brand Development and Management: Oversee brand positioning and ensure consistency in messaging.
• Communication Management: Develop internal and external communication plans and manage public relations activities.
• Digital Marketing: Lead digital marketing strategies including social media and analytics.
• Marketing Campaigns: Plan and evaluate marketing campaigns and promotional events.
• Event Management: Oversee corporate events and sponsorships.
• Team Leadership: Mentor and develop the marketing team.
• Stakeholder Collaboration: Coordinate with management and external partners.
• Reporting and Analysis: Track marketing performance metrics.

Qualifications:

• Bachelor’s degree in Marketing or related field (Master’s preferred).
• 7–10 years of marketing experience with at least 3 in a management role.
• Hospitality or Retail industry experience is a plus.

Skills:

• Strong knowledge of marketing principles.
• Proficiency in digital marketing tools.
• Exceptional communication and leadership skills.
• Organizational skills and creativity.

Role Overview:
We are looking for a results-driven Performance Marketer to join our team. You will not just 'manage ads'; you will play a strategic role in aligning marketing efforts with sales goals. The ideal candidate has proven experience in generating revenue and high ROI through Google Ads, TikTok, and Snapchat, alongside solid SEO/SEM skills.

Key Responsibilities:

• Strategic Alignment: Collaborate with the leadership team to define the overall marketing strategy, ensuring all digital efforts directly support sales targets and business growth.
• Paid Media Execution: Plan, launch, and manage high-budget campaigns primarily on Google Ads, Snapchat, and TikTok. You are responsible for the end-to-end management of these channels.
• SEO & SEM Management: Direct SEO efforts to enhance organic rankings while simultaneously managing SEM campaigns to capture high-intent traffic.
• Budget & Performance Optimization: Continuously monitor campaign budgets to lower Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) while maximizing Return on Investment (ROI) and ROAS.
• Creative Collaboration: Work closely with the content production team to provide data-backed briefs. You will guide them to produce ad creatives (UGC, Statics, Videos) that meet platform standards and drive conversions.
• Conversion Rate Optimization (CRO): Continuously test and optimize landing pages, forms, and Calls-to-Action (CTAs) to maximize conversion rates across all digital touchpoints.

Requirements & Qualifications:

• Proven Track Record: Must demonstrate previous success in achieving measurable results (Sales/Leads) specifically on Google, TikTok, and Snapchat. (Case studies or numbers will be requested).
• Technical Expertise: Strong command of Google Analytics Tag Manager, and Pixel implementation.
• Analytical Mindset: Ability to interpret data, identify trends, and make decisions based on performance metrics (CTR, CPC, ROAS).
• SEO Knowledge: Solid understanding of on-page and technical SEO best practices.

Join Our Team as a Marketing Specialist!
Arabian Bakeries, a leader in the production of high-quality baked goods, is seeking a motivated and creative Junior Marketing Specialist (Fresh Graduate) to join our team. If you are passionate about marketing, branding, and creativity, we want to meet you!

About the Role:
The ideal candidate will support content creation and account management, and help us grow and strengthen our brand presence.

Key Responsibilities:

• Manage and monitor social media accounts.
• Participate in brainstorming sessions and contribute creative ideas for campaigns and content.
• Create and publish engaging content aligned with brand identity.
• Plan, develop, and schedule social media posts in collaboration with the team.
• Design basic visual materials as needed using design tools.
• Conduct market and competitor research to support marketing activities.
• Ensure brand consistency across all digital platforms.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field (Fresh graduates are welcome).
• Basic knowledge of graphic design tools (*, Canva, Adobe tools is a plus).
• Strong interest in social media, branding, and content creation.
• Creativity and attention to detail.
• Good communication and teamwork skills.

About Us:
Arabian Bakeries Company was established in 2018, dedicated to providing a diverse range of fresh and delicious baked products using the best raw materials and modern techniques. Our commitment to quality and customer satisfaction drives our team as we continuously innovate to offer unique experiences in the world of baked goods.