Regional Marketing & Communications Manager Middle East & Africa (flexible location)📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Al Khobar |
About the Regional Marketing & Communications Manager Role
ABB is seeking a Regional Marketing & Communications Manager for the Middle East & Africa region, based in Al Khobar, to drive business growth and enhance brand visibility for the Motion High Power business. This full-time, hybrid role reports to the Regional Sales Manager MOHP Middle East & Africa and contributes to the Motion High Power division. The position requires 5-10 years of experience in marketing within complex matrix organizations.
Role Objectives and Strategy
The primary objective of this role is to develop and execute integrated marketing and communications strategies across the Middle East and Africa. This involves aligning regional efforts with global strategies and divisional objectives to foster customer engagement and strengthen the ABB brand. The manager will be responsible for designing and implementing the regional marketing and communications strategy, ensuring it supports business priorities and adheres to ABB brand standards. Budget management, cost control, and supplier oversight are key components, alongside reporting on performance metrics and market insights to inform decision-making.
Key Responsibilities and Execution
- Execute impactful product launches, campaigns, events, media activities, and lead generation programs with consistent messaging and appropriate channel strategies to enhance ABB’s regional presence.
- Adapt and localize global content and messaging to ensure regional relevance and channel effectiveness.
- Lead customer engagement initiatives to support local business growth.
- Build regional communication platforms to promote collaboration across different countries.
Stakeholder Engagement and Collaboration
This role requires close collaboration with various stakeholders. The manager will advise local and regional leadership teams on brand positioning, public relations, digital presence, and internal communications. Coordination with cross-divisional teams is essential to ensure a unified approach towards target audiences. Strong interpersonal and stakeholder management skills are critical for working effectively with both local and global leaders.
Qualifications and Experience
- A minimum of 10 years of experience in Marketing, with a demonstrated career progression in complex matrix organizations.
- Solid experience in brand management, demand generation, digital channels, and media relations.
- Proven expertise in technical B2B/industrial marketing and communications.
- Market awareness in the Middle East & Africa region is highly preferred.
- Strong leadership skills with experience managing multicultural, multi-country teams.
- Proficiency with digital marketing tools and social media.
- Ability to balance operational country-level activities with regional coordination and team management.
- Effective negotiation skills with suppliers and partners to achieve cost-efficient agreements while maintaining quality and service levels.
- Analytical skills for performance measurement and activity optimization.
- Fluent English is mandatory; Arabic is an advantage.
Work Style and Approach
The ideal candidate will possess a hands-on execution ability combined with a strategic mindset. A roll-up-the-sleeves attitude, self-starter mentality, and a proactive work style are essential. The candidate should be willing to bring new ideas and challenge the status quo. This role operates on a hybrid work model.
Requirements
- Requires 5-10 Years experience
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