Arabic Copywriter📣 Job Ad

About LEO MEA

LEO MEA (Middle East & Africa) is an agency network operating as part of Publicis Groupe. The company's philosophy, HumanKind, centers on the belief that creativity can transform human behavior by serving true human needs through purposeful marketing. LEO Burnett Worldwide has been recognized with numerous industry awards, including 'Network of the Year' by YoungGuns, Dubai Lynx, and MENA Cristal Awards.

The Role of Arabic Copywriter

LEO MEA is seeking an Arabic Copywriter to join its team in Jeddah, Makkah, Saudi Arabia. This full-time position requires a hands-on copywriter with 2-5 years of experience in an agency setting. The ideal candidate will possess natural storytelling ability and experience creating conceptually driven campaigns, including work with global brands. This role involves developing creative ideas that meet both client and business objectives, while upholding the company’s standards for creative excellence.

Key Responsibilities

• Write and edit content, including copy and product descriptions.
• Ensure consistency across all prepared content.
• Collaborate with Art Directors to develop creative concepts for marketing materials and campaigns.
• Demonstrate a strong understanding of 1:1 marketing channels.
• Utilize data intelligence to address communication challenges effectively.
• Make conceptual and strategic decisions for diverse clients and industries.
• Interpret brand tone of voice and language to craft succinct and effective copy from briefs, and format copy decks.
• Develop and execute strategically sound creative for cross-channel initiatives.
• Present ideas persuasively to both internal teams and clients, with credibility and clear reasoning.
• Actively listen to understand client and internal feedback.
• Ensure communications are produced with the highest standards of accuracy and quality control.
• Deliver fresh ideas and personality while adhering to existing brand voice and tone.
• Conceptualize and write various content types, from white paper ideas and scripts to in-store signage and social media.
• Conduct research on competitors and industry trends to provide insights and creative foresight.
• Partner with creatives to ensure cohesive storytelling across ideas, copy, and design.
• Proactively seek out and contribute action and thought-provoking ideas in collaboration with creative leaders.
• Manage multiple projects, prioritize tasks, and meet deadlines.
• Investigate industry best practices and new possibilities.
• Regularly participate in opportunity briefs to enhance creative abilities.

Required Qualifications and Experience

• 2-5 years of experience in an agency environment.
• Strong conceptualization and strategic thinking skills.
• Exceptional conceptual and design skills, demonstrated through a robust portfolio across various mediums.
• Proven ability in strategic brainstorming, campaign development, creative brief development, and creative execution.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across both online and offline media.

Desired Skills and Attributes

• Energy, a sense of humor, and an open and curious mind.

Work Location and Type

This full-time position is based in Jeddah, Makkah, Saudi Arabia. Salary details for this role are not disclosed.