Head of Channel and Category Development📣 Job Ad

About the Role

Basamh Group is seeking a Head of Channel and Category Development to lead growth strategies within the MEA region. With over 75 years of experience, Basamh Group operates a consumer-centric ecosystem through Basamh Trading Company (BTC) for retail, Specialized Food Services (SFS) for HORECA, GoodyCo for marketing, and Thokoman Foods for manufacturing. This full-time position is based in Jeddah and Makkah.

Role Overview

The Head of Channel and Category Development will be responsible for developing and implementing strategies to maximize revenue, profitability, and market penetration. This role requires alignment with company objectives, market dynamics, and operational capabilities, while leading category and channel growth initiatives.

Key Responsibilities

• Develop and execute category and channel strategies to meet sales, revenue, profitability, and market share targets across all HORECA segments.
• Lead and manage Category Managers and Business Development Managers, ensuring alignment with commercial objectives.
• Drive category growth through portfolio optimization, assortment planning, and identifying new business opportunities.
• Cultivate and maintain strategic relationships with suppliers, manufacturers, and key customers.
• Develop and implement pricing strategies to optimize profitability and market competitiveness.
• Collaborate with the Sales team to ensure effective execution of category plans and customer penetration.
• Monitor category and channel performance, analyzing sales trends, profitability, and market opportunities.
• Lead new product introductions and portfolio expansion initiatives.
• Liaise with Supply Chain, Procurement, and Finance teams to ensure product availability and efficient commercial execution.
• Establish and monitor category and channel KPIs, preparing business reviews and strategic recommendations for senior management.
• Contribute to the development and execution of Division OKRs, ensuring alignment with other functions.
• Make critical decisions supporting the Division's strategic and tactical direction.
• Develop functional plans that align with Division goals and delegate tactical responsibilities.
• Measure and track OKRs and metrics, taking corrective actions as needed.
• Set clear performance objectives, provide support, and deliver regular feedback to direct reports.
• Participate in the identification and recruitment of key talent.
• Provide clear direction, prioritize tasks, and monitor workflow.
• Foster an environment for team members to contribute to improvement and knowledge-sharing initiatives.
• Manage the budgeting cycle and contribute to the budgeting process.
• Manage departments within budget, providing accurate reports.
• Formulate strategies to drive positive financial impact and mitigate risks.
• Adhere to all relevant policies, procedures, and processes.
• Contribute to identifying opportunities for continuous improvement in processes.
• Foster a high-performance work environment and promote company values.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, Supply Chain, or a related field (required).
• Master’s degree in Business Administration or a related discipline (preferred).
• 5-10 years of relevant experience in category management, channel development, or commercial leadership roles, preferably in FMCG, food service, or HoReCa.

Work Environment

Basamh Group offers dynamic and rewarding professional opportunities. The company is committed to fostering a culture of growth through continuous development, including hands-on learning, online resources, interactive training, and personalized coaching. The work environment emphasizes a family spirit, where individuals feel valued, supported, and empowered to contribute to collective success.