Channel Development Lead📣 Job Ad

About the Role

AVATR Global is seeking a Channel Development Lead to join our team in Riyadh, Saudi Arabia. AVATR Technology, founded in 2018, is a premium electric vehicle brand focused on forward-looking design and smart technology. Our mission is to build a globally leading luxury EV brand. This role will be key in shaping our channel strategy and network across the Middle East and Africa region.

Key Responsibilities

• Formulate an overall channel development strategy for the Middle East and Africa region, considering policies such as Saudi Arabia's "Vision 2030" and the United Arab Emirates' "Net Zero Emissions 2050".
• Develop and implement a city-level channel layout strategy, focusing on core markets including the United Arab Emirates, Saudi Arabia, and Qatar.
• Create an integrated online and offline channel strategy tailored to young consumers in the Middle East and Africa region, considering their primary consumption of information through social media platforms like TikTok, Instagram, and YouTube.
• Oversee the qualification review of general distributors, lead contract negotiations, and manage the entire entry process, including the establishment of KPIs and compliance reviews.
• Build a channel management system suitable for the Middle East and Africa market and establish unified operation standards for both direct sales and dealer networks.
• Coordinate and resolve conflicts between direct sales and distribution channels to ensure consistent service delivery, with attention to local after-sales service needs.
• Collect and analyze industry data within the Middle East and Africa region, including competitor channel dynamics, construction plans, and customer needs.
• Analyze the channel strategies of major competitors such as BYD, BMW, Mercedes-Benz, and Tesla in the Middle East and Africa region.
• Formulate differentiated channel plans that align with the Avatara brand's positioning as a luxury intelligent electric vehicle, highlighting its unique value proposition.
• Monitor key performance indicators such as store sales per square meter, coverage rate, and investment payback period.
• Generate channel health reports, propose actionable optimization suggestions, and track improvements.
• Translate channel business requirements into specific data requirements, defining data sources and analysis dimensions.
• Collaborate with sales, after-sales, and delivery departments to drive channel function upgrades.
• Partner with the marketing department to develop relevant and effective marketing strategies and promotional activities for the Middle East and Africa market.
• Liaise with the product department to ensure product configurations meet the preferences of consumers in the Middle East and Africa region, such as emphasizing SUV models and adaptability to high-temperature environments.

Qualifications and Requirements

• Bachelor's degree or above.
• A minimum of 10 years of experience in channel management and marketing-related roles.
• At least 10 years of experience in store sales, store management, channel construction, or a related background is preferred.
• Basic knowledge of the automotive industry.
• Demonstrated experience in marketing management and channel management.

Required Skills

• Channel Management
• Marketing Management
• Sales
• Strong Communication skills (written and oral)
• Coordination and Collaboration abilities
• Proficiency in Microsoft Office Suite

Work Environment and Additional Information

This is a full-time position based in Riyadh, Saudi Arabia. Excellent English written and oral communication skills are essential, as English will be used as the working language. Strong communication, coordination, and rapid response capabilities for emergencies are required. Exceptional cross-departmental and cross-team communication and coordination capabilities are needed to leverage various resources and maximize value.