Marketing & Branding Director

About KUN Sports

KUN Sports is seeking a Marketing & Branding Director to join its team in Makkah or Jeddah. This full-time role is central to shaping and protecting the company's brand across all markets, aligning with its identity and growth objectives.

Role Purpose

The Marketing & Branding Director will be responsible for developing and executing a comprehensive marketing and branding strategy. This includes leading all brand, creative, and communication functions to ensure a unified and impactful presence for KUN Sports within the Kingdom of Saudi Arabia and beyond.

Key Responsibilities

• Lead the development of the overall marketing and branding strategy, ensuring alignment with KUN Sports’ vision and business goals.
• Conduct brand health analysis, consumer insights studies, and competitor benchmarking.
• Develop and manage the marketing and branding budget, optimizing spending for ROI.
• Establish and drive high-impact brand partnerships, sponsorships, and collaborations.
• Oversee the full brand ecosystem, including identity, guidelines, tone of voice, and visual assets.
• Ensure all communication touchpoints reflect a consistent and premium brand image.
• Lead the creation of integrated creative campaigns to drive brand awareness and engagement.
• Manage production of marketing materials, ensuring quality and adherence to brand standards.
• Oversee all marketing activities including digital marketing, SEO/SEM, social media strategy, and content production.
• Develop data-driven campaign strategies for customer acquisition and retention.
• Monitor marketing KPIs and performance analytics, identifying optimization opportunities.
• Shape KUN Sports’ external and internal communication strategy, including PR campaigns and media relations.
• Lead, inspire, and mentor a high-performing team of marketing, creative, and branding professionals.

Qualifications and Requirements

• Total Experience: Minimum 10 years of total work experience.
• Relevant Experience: Minimum 8 years of experience in brand, digital marketing, content, campaign management, CRM analytics, or marketing-communications in a comparable consumer-facing environment.
• People-Management Experience: Minimum 5 years of the relevant experience must be in a direct people-management or equivalent leadership capacity, including direct line-management responsibility for a team.
• Preferred: Saudi National, to support Saudization / Nitaqat compliance. This is not a blocking criterion.

Work Type

This is a full-time position.