Marketing Manager📣 Job Ad

Join SSC HR Solutions as a Marketing Manager (F&B)
We are seeking an experienced and strategic Group Marketing Manager to lead and execute marketing efforts across our portfolio of Food and Beverage (F&B) brands. This role is essential for driving brand growth and sales performance while building a robust marketing foundation suitable for both established and emerging concepts.

Role Overview
You will collaborate across various fast food and fast-casual brands, managing the marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. This position requires a unique balance between strategic thought and practical execution.

Key Responsibilities:

• Brand Strategy & Development: Develop and execute brand strategies and positioning for new and existing F&B concepts. Oversee outsourced development of brand guidelines ensuring alignment across all touchpoints.
• Marketing & Campaign Management: Plan and execute full-cycle marketing campaigns (digital and offline). Drive sales growth through targeted, data-informed marketing initiatives.
• Social Media & Content: Lead social media strategy and create content that resonates with audiences. Monitor performance metrics to optimize campaigns.
• Packaging & Brand Assets: Develop packaging concepts consistent with brand identity and operational considerations.
• New Concept Launch & Scaling: Support the launch of new F&B concepts, including branding and go-to market plans.
• Cross-Functional Collaboration: Work closely with operations, supply chain, and leadership teams to align marketing efforts with business objectives.

Requirements:

• Proven experience in F&B marketing, preferably with fast food or fast-casual brands.
• Strong understanding of digital marketing and social media platforms.
• Demonstrated track record of driving sales growth through effective strategies.

Skills & Capabilities:

• Strong brand strategy expertise.
• Ability to manage outsourced creative teams.
• Highly organized with the capacity to manage multiple brands and priorities.

Join us and be a part of an exciting growth journey in the F&B sector!