Sales Manager

About the Role

Elaf Group is seeking a Sales Manager to lead sales activities in Makkah and Jeddah. This full-time role is responsible for driving business across assigned market segments, including rooms, groups, meetings, and events. The Sales Manager will manage key accounts, develop new business opportunities, and guide the sales team to achieve revenue, room night, and overall commercial targets.

Key Responsibilities

• Achieve monthly and annual hotel/segment revenue and room night targets in line with approved budgets and commercial strategies.
• Monitor team and account production against targets and implement corrective actions as needed.
• Maximize revenue from various hotel services through effective selling, cross-selling, and account development.
• Develop and maintain professional relationships with existing and potential clients through daily sales calls, telemarketing, and follow-ups.
• Identify new business opportunities and strengthen existing account relationships.
• Conduct hotel site inspections and presentations for prospective clients, ensuring timely follow-up on inquiries and proposals.
• Coordinate with internal departments to ensure client requirements are communicated and delivered effectively.
• Represent the hotel professionally at exhibitions, trade events, and other external business activities.
• Contribute to the overall Sales & Marketing Department's objectives and support Sales Executives through coaching and development.
• Conduct and manage daily sales meetings and team briefings, aligning with the Director of Sales (DOS).
• Identify and develop new business through regular prospecting, market research, and lead generation.
• Conduct regular competitor surveys and market intelligence, monitoring market trends and new opportunities.
• Maintain accurate and timely daily sales reporting, including activities, client visits, and account updates.
• Prepare and present weekly/monthly sales performance reports and presentations.

Qualifications and Experience

• 5-10 years of experience in sales, preferably within the hospitality sector.
• Proven ability to achieve revenue and sales targets.
• Strong account management and business development skills.
• Demonstrated leadership capabilities to guide and support a sales team.
• Excellent communication, negotiation, and presentation skills.
• Ability to develop and maintain strong client relationships.
• Proficiency in market research and competitor analysis.
• Strong organizational skills and attention to detail for reporting and documentation.

Key Performance Indicators

• Monthly & Annual Sales Revenue Achievement
• Monthly & Annual Room Nights Production
• ADR & Account Production Maintenance
• New Business / New Account Acquisition
• Existing Client Engagement & Account Retention
• Daily Sales Activities & Accurate Reporting
• Lead Conversion & Business Materialization
• Upselling & Cross-Selling – Rooms, F&B, Meetings & Events
• Market Intelligence & New Business Opportunities

Work Environment

This is a full-time position based in Makkah, with responsibilities extending to Jeddah. The role involves active participation in departmental meetings, training sessions, and external business activities, requiring strong collaboration within the commercial team.