Marketing Specialist📣 Job Ad

The goal of the job: Planning and implementing marketing activities for medical laboratories, building relationships with clients and partners, and managing marketing accounts with the aim of increasing sales, raising brand awareness, and attracting new clients. Tasks and responsibilities: Managing the laboratory's social media accounts and overseeing the published content. Preparing and implementing marketing plans and campaigns (digital and field). Innovating new marketing ideas that align with the laboratory's services and packages and offers. Monitoring the performance of marketing campaigns, analyzing results, and raising periodic reports. Coordinating with the medical administration to ensure the accuracy of marketing content and compliance with health regulations. Following up on approved marketing contracts, offers, and discounts. Supervising the visual identity and ensuring the consistency of marketing messages. Proposing and improving packages and services based on market and client needs.

1. Analysis and Research: Market and audience analysis: Study consumer behavior, identify needs, and analyze competitors. Marketing research: Collect data on trends and innovative solutions for consumer requirements. 2. Strategy and Planning: Developing plans: Develop innovative marketing strategies and plans that align with the company's goals. Setting objectives: Define general and specific marketing objectives. Pricing and Promotion: Develop pricing policies and promotion programs. 3. Implementation and Management: Implementing campaigns: Manage online advertising campaigns (SEO, Social Media) and in other channels. Content Management: Create and develop marketing content (articles, videos, posts). Managing Social Media: Supervise accounts, publish content, and engage with the audience. Field Marketing: Promote products at events and field locations (specific for field marketing specialists). 4. Analysis and Evaluation: Performance Measurement: Analyze campaign data (conversion rates, visits, engagement). Reports and Recommendations: Prepare specialized reports and provide recommendations to improve performance. 5. Collaboration and Coordination: Internal Communication: Work with design and sales teams to ensure alignment. External Agencies: Communicate with advertising agencies for sellers and partners. Customer Service: Assist in nurturing potential customers and documenting changes. 6. Keeping Up with Developments: Continuous Monitoring: Follow the latest marketing techniques and tools (such as artificial intelligence) to ensure the effectiveness of the strategy.

Join My Clinic, the leading multispecialty outpatient care provider in Saudi Arabia, where our mission to help people live longer, healthier, and happier lives drives everything we do. Established in 2017, we are at the forefront of healthcare, bringing together innovation and a deep commitment to care, collaboration, ambition, and responsibility.

Primary Responsibilities:

• Submitting periodic progress reports on the strategic plans and operations of the Patient Experience Unit.
• Handling all aspects of a patient’s experience, concerning their treatment and overall stay at My Clinic’s facility.
• Collaborating with cross-functional teams to map the patient journey from admission to discharge, identifying touchpoints for improvement.
• Implementing changes to streamline processes and reduce potential points of frustration.
• Communicating with patients to determine their needs and identify a path toward treatment and progress.
• Empathizing with patient concerns on their path toward recovery, helping them replace anxiety with peace of mind.
• Resolving patient complaints and concerns, working with relevant departments to address issues promptly.
• Corresponding with care providers (Physicians, Nurses, etc.) to ensure they are familiar with individual patient needs and preferences.
• Implementing patient-focused programs in a healthcare environment.
• Supervising training programs for healthcare staff to enhance their interpersonal skills and patient engagement abilities.
• Generating reports on patient progress and overall status.
• Performing other professional duties as assigned.

Education / Professional Qualifications:

• Bachelor’s degree.
• Experience in customer service, contact center, or customer care position.

Experts & Skills:

• Excellent command of oral and written English & Arabic.
• Proficient with Microsoft Office Suite or related software.
• Excellent verbal and written communication skills.
• Strong empathy and compassion.
• Proficiency in conflict resolution.
• Excellent problem-solving skills.
• Exceptional customer service skills.