Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Makkah |
About the Role
Agoda, a global online travel company and part of Booking Holdings, is seeking an Associate Manager, Customer Marketing. This role is part of the Performance Marketing Team, which focuses on developing and executing large-scale marketing programs to enhance customer lifetime value through measurable channels. The team operates with a strong emphasis on data and technology, fostering curiosity and innovation.
Role Context and Contribution
This position offers an opportunity to contribute to a leading online marketing organization. You will work with a diverse team of analysts, marketing strategists, and data scientists. Your contributions will be instrumental in driving marketing initiatives that leverage expertise in data science, product, strategy, and marketing.
Key Responsibilities
- Experiment with and optimize campaign performance across various marketing channels and partners, including search engines such as Google, Bing, TripAdvisor, and Trivago.
- Adapt to new product features and implement changes derived from successful tests to improve campaign effectiveness.
- Develop predictive models using data science techniques to analyze experimental data and understand key performance drivers, including the impact of large-scale campaigns or pricing elasticity.
- Collaborate with product teams to define and implement a roadmap for model integration and application.
- Build dashboards to track performance metrics, derive actionable insights, identify growth levers, and present recommendations to stakeholders.
Qualifications and Experience
- Bachelor's degree or higher from a top university in a quantitative subject, such as computer science, mathematics, engineering, business, or a related field.
- A minimum of 4 years of experience in data analysis, preferably gained from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
- Proficiency in one or more data analysis packages or databases, including SQL, SAS, R, SPSS, Python, or VBA.
- Experience with data visualization tools such as Tableau or Power BI.
- Excellent verbal and written communication skills in English.
- Demonstrated ability to work efficiently and make decisions based on objective data evidence.
- A strong desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills and attention to detail.
- Ability to work independently.
Skills and Competencies
- Data Analysis, Data Representation, Data Analytics, Data Mining, Data Science, Machine Learning, Statistics
- Business Analysis, Business Intelligence (BI)
- SQL, Microsoft SQL Server, R, Python, SAS, SPSS, VBA
- Tableau, Power BI
- Analytical Skills, Data Visualization, Experimentation and optimizing campaign performance, Modeling, Reporting, analysis, and insights
- Communication, Organizational Skills, Attention to Detail, Ability to work independently
- Digital Marketing, E-commerce, A/B testing, Presentation Skills, Negotiation Skills
Work Location and Details
This is a full-time position. Relocation is provided for candidates based in Bangkok. The role is based in Bangkok, Thailand.
Requirements
- Requires 2-5 Years experience
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