Business Analyst (Bangkok Based, relocation provided)📣 Job Ad

About the Role

Agoda, a global leader in travel technology and part of Booking Holdings, is seeking a Business Analyst to join its Performance Marketing Team. This role is based in Bangkok, with relocation assistance provided. The Performance Marketing Team focuses on online marketing, utilizing data and technology to develop and scale marketing programs that enhance customer lifetime value. You will be part of a diverse, international team of analysts, marketing strategists, and data scientists.

Role Context and Contribution

In this position, you will drive growth through experimentation and analysis across various marketing channels. You will work with data and technology to contribute to Agoda's innovation in the travel industry. This is an opportunity to build a career in a data-driven environment and contribute to the future of travel.

Key Responsibilities

• Experiment with text ads, bidding strategies, and campaign structures across search engines including Google, Bing, Baidu, and Naver, adapting to new product features and implementing successful test outcomes.
• Test, analyze, and optimize digital advertising campaigns across social media platforms such as Facebook, Twitter, and Instagram.
• Analyze large datasets generated from marketing experiments, develop models for campaign optimization, and build dashboards for account managers.

Qualifications and Requirements

• Bachelor's Degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, statistics, or a science field.
• Ability to communicate fluently in English.
• Good numerical reasoning skills.
• Proficiency in Microsoft Excel.
• Demonstrated intellectual curiosity.

Technical Skills and Experience

• Proficiency in data analysis and data analytics, including data mining and data science principles.
• Experience with data visualization tools such as Tableau.
• Familiarity with business analysis and business intelligence (BI) concepts.
• Exposure to one or more data analysis packages or databases, including SAS, R, SPSS, Python, VBA, and SQL.
• Experience with Microsoft SQL Server.
• Experience in digital marketing.
• Strong analytical skills.

Additional Role Details

This is a full-time position. Agoda is an equal opportunity employer committed to diversity and inclusion. Applications from all qualified individuals are encouraged. Your application may be kept on file for future vacancies. Please note that unsolicited third-party submissions are not accepted.