Marketing Specialist📣 Job Ad

Join Ciena as a Senior Marketing Manager, Field and Channel Marketing, Middle East
As a global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our culture emphasizes flexibility, individual growth, and meaningful social impact. With over 25 years of experience, we drive innovations that support renowned companies.

Scope Of Responsibilities
This role, reporting to the Senior Director of International Field and Partner Marketing, is vital for the alignment with sales leadership in the region. Key responsibilities include:

• Developing and executing a comprehensive regional strategic marketing plan to increase brand awareness and drive revenue growth.
• Managing the marketing budget, conducting market analysis, and developing KPIs to track program effectiveness.
• Collaborating with sales, partners, and stakeholders to achieve regional business goals through tailored marketing initiatives.
• Identifying key accounts and executing targeted Account-Based Marketing campaigns.
• Creating joint go-to-market strategies with partners and resellers.

Candidate Profile
The ideal candidate should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• 15+ years of experience in marketing within the technology or telecommunications sectors.
• Experience in developing effective regional marketing programs and executing Account-Based Marketing principles.
• Strong project management, analytical, and problem-solving skills.
• Fluency in English; proficiency in Arabic or other regional languages is advantageous.

At Ciena, we value diversity and do not tolerate any form of discrimination. If you have any accommodation needs, please inform us during the application process.

About Us:
UULA is the leading EdTech company in Kuwait, revolutionizing education by providing affordable access to custom-made content designed to ensure success in school and beyond. Our platform offers video lessons, study guides, and smart quizzes created by top educators in the country. With a mission to help individuals succeed, we continually innovate and pursue excellence, seeking talented individuals to join our mission.

Role Description:
As a Marketing Specialist, you will play a pivotal role in fostering user relationships while promoting our services across Saudi Arabia. This position requires passion for innovative marketing campaigns and a strong entrepreneurial mindset.

Responsibilities:

• Campaign Management: Plan and execute effective marketing campaigns, monitor performance, and optimize ads with the digital marketing team.
• Content Creation: Lead workshops for generating compelling ad concepts and manage the full content lifecycle from ideation to execution.
• Audience Engagement & Research: Develop strategies to engage users, expand our brand ambassador program, and nurture loyalty through detailed audience insights.
• Stakeholder Management: Maintain partnerships with marketing vendors and represent UULA in all related communications.

Requirements:

• Concise and structured communicator.
• Native Arabic fluency, particularly in the Saudi dialect.
• 2 to 5 years of experience in marketing content creation and campaign management.
• Deep understanding of Saudi cultural norms.
• Goal-oriented and capable of managing workstreams independently.

Nice to Have:

• Professional marketing certifications.
• Proficiency in graphic design software (Canva, Photoshop, etc.).
• Experience with digital platforms or SAAS.
• Knowledge of the Saudi Public Education System.

Join Hamez as a Marketing and Content Specialist!

We are a Saudi brand specializing in designing comfortable and smart products for daily care. We are looking for a creative person to be an essential part of developing our digital presence and implementing marketing strategies that reflect the brand's values and enhance its growth.

Tasks and Responsibilities:

• Managing social media platforms (writing, coordination, scheduling, performance analysis).
• Creating visual and textual content in collaboration with designers.
• Coordinating photo sessions (idea, product preparation, follow-up on execution).
• Managing and following up on marketing campaigns in coordination with the team.
• Contributing to the development of visual and linguistic communication style for the brand.
• Continuously researching innovative marketing ideas that align with the brand's goals.

Qualifications and Required Experience:

• Experience in marketing and creating visual content and photography.
• Experience in marketing strategies for e-commerce.
• Strong skills in creative and straightforward marketing writing.
• Familiarity with social media platforms and their latest trends.
• Able to work flexibly while adhering to deadlines and quality.
• Proficiency in project management tools (like Trello, Notion).
• Organized, proactive, and detail-oriented work style.
• Good understanding of the Saudi market and healthy lifestyle.

To apply, please send your resume along with a summary of your past work or accounts you have managed.