Marketing Specialist📣 Job Ad

Join Ciena as a Senior Marketing Manager, Field and Channel Marketing, Middle East
As a global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our culture emphasizes flexibility, individual growth, and meaningful social impact. With over 25 years of experience, we drive innovations that support renowned companies.

Scope Of Responsibilities
This role, reporting to the Senior Director of International Field and Partner Marketing, is vital for the alignment with sales leadership in the region. Key responsibilities include:

• Developing and executing a comprehensive regional strategic marketing plan to increase brand awareness and drive revenue growth.
• Managing the marketing budget, conducting market analysis, and developing KPIs to track program effectiveness.
• Collaborating with sales, partners, and stakeholders to achieve regional business goals through tailored marketing initiatives.
• Identifying key accounts and executing targeted Account-Based Marketing campaigns.
• Creating joint go-to-market strategies with partners and resellers.

Candidate Profile
The ideal candidate should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• 15+ years of experience in marketing within the technology or telecommunications sectors.
• Experience in developing effective regional marketing programs and executing Account-Based Marketing principles.
• Strong project management, analytical, and problem-solving skills.
• Fluency in English; proficiency in Arabic or other regional languages is advantageous.

At Ciena, we value diversity and do not tolerate any form of discrimination. If you have any accommodation needs, please inform us during the application process.