Marketing Specialist📣 Job Ad

Join Salla as a Product Marketing Manager!
As a Product Marketing Manager at Salla, you will be pivotal in amplifying the voice of our merchants throughout everything we launch. Your role involves crafting compelling narratives from product updates, translating features into valuable benefits, and identifying growth opportunities based on a profound understanding of our customers. This position is ideal for someone with extensive experience in eCommerce, having worked directly with merchants or within the sector.

Responsibilities:

• Understand and Grow a Target Segment: Leverage your audience insights to identify pain points and untapped opportunities, which will guide positioning, messaging, and adoption efforts for your assigned merchant segment.
• Support Go-to-Market (GTM) Execution: Collaborate across different teams to plan and execute product launches and campaigns that resonate effectively with your segment.
• Develop Insightful Content: Create various types of content that meet your audience's needs, such as landing pages, case studies, lifecycle emails, FAQs, and more, ensuring clarity, value, and simplicity.
• Daily Tasks: Engage with merchants regularly through direct messaging or calls to stay updated on their challenges. Collaborate with the product team to understand upcoming features and shape appropriate messaging. Work with the lifecycle team to devise campaigns that boost adoption among your assigned audience. Brief the creative team on design and writing contexts and check performance metrics to assess merchant engagement.

Requirements:

• 35 years of experience in product marketing or audience-focused roles, preferably within SaaS or eCommerce.
• In-depth understanding of eCommerce merchant dynamics.
• Demonstrated ability to drive execution in messaging, positioning, content creation, and campaign support.
• Exhibit high curiosity, ownership, and a proactive mindset.

Desirable Qualities:

• Preparedness with insights, ideas, and structured thinking.
• Evidence of past work including content, messaging documents, or successful launches.
• A strong commitment to understanding and empathizing with our merchants.

Benefits:

• Training & Development opportunities.
• Performance bonuses.
• Flexible work-from-home arrangements.

Join Our Team!
We are seeking a talented and enthusiastic Marketing & Communication Specialist to join our dynamic team in Jeddah, Saudi Arabia. As a key member of our marketing department, you will play a crucial role in developing and implementing comprehensive marketing strategies to promote our company's services and projects. This exciting opportunity allows you to showcase your creativity, analytical skills, and passion for marketing in a collaborative and innovative environment.

Key Responsibilities:

• Design and execute comprehensive marketing plans, including market research, target audience identification, and competitive analysis.
• Create compelling content for various marketing materials, such as website copy, blog posts, social media content, and case studies.
• Conduct market research to identify trends, competitor strategies, and customer needs to inform marketing initiatives.
• Maintain and enhance brand identity by ensuring all marketing materials align with company values and messaging.
• Collaborate with architects and project managers to highlight key projects through case studies and promotional materials.
• Plan and coordinate marketing events, including trade shows, conferences, and client presentations.
• Manage digital marketing efforts, including SEO, email campaigns, and social media strategies.
• Work closely with design and project teams to ensure cohesive messaging and alignment in marketing efforts.
• Develop and maintain relationships with clients, industry partners, and stakeholders.
• Analyse marketing performance, manage budgets effectively, and track ROI for various initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing strategy development and implementation.
• Strong content creation skills across various platforms and media types.
• Excellent analytical abilities for market research and performance analysis.
• Proficiency in digital marketing techniques, including SEO, email marketing, and social media management.
• Experience in brand management and maintaining consistent messaging.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Excellent written and verbal communication skills in English and Arabic.
• Proficiency in marketing analytics tools and budget management.
• Strong presentation and public speaking abilities.
• Collaborative mindset with the ability to work effectively across different teams.
• Keen eye for detail and a results-oriented approach.
• Knowledge of the architecture and design industry is advantageous.

About the Role
As a Senior Product Marketing Manager, you'll transform Salla's continuous innovation into tangible success for our merchants. You'll help them understand our platform's value, how it supports their goals, and how to maximize new products and features.

Responsibilities:

• Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.
• Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.
• Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

Daily Tasks:

• Get out and speak to customers to gather insights, understand their needs, and shape your strategy.
• Plan and execute launches with clear positioning, coordinated efforts, and measurable outcomes.
• Flex your inbound and outbound muscles.
• Write clear, insight-driven briefs to help the creative team produce content that’s useful, differentiated, and inspiring.
• Review and approve team outputs.
• Own your performance metrics.
• Manage your day however you see fit—as long as you deliver results.

Requirements:

• Extensive experience in product marketing or related roles (preferably in SaaS).
• Excellent verbal and written communication skills in both English and Arabic.
• Experience in hiring and mentoring teams.
• Strong understanding of product marketing fundamentals.
• Excellent collaboration and communication skills.
• Ability to draft compelling narratives across various channels.
• You thrive in a fast-paced environment.

How You Will Impress Us:

• Come prepared. Don't be afraid to dive deep.
• Be super organized.
• Differentiate yourself, just as you will differentiate our products.

Benefits:

• Training & Development
• Bonus
• Work From Home