PR & Influencers Relation Officer

About the Role

Match is seeking a PR & Influencers Relation Officer to join their team in Makkah, with operations covering Jeddah and Makkah. This full-time role requires 2-5 years of experience and involves close collaboration with global PR and social media teams, as well as external agency partners.

Role Purpose

The primary purpose of this position is to manage and expand the company's influencer marketing initiatives. This includes identifying key influencers, developing strategic partnerships, and ensuring alignment with social, marketing, and revenue objectives.

Key Responsibilities

• Identify key influencers and secure partnerships to achieve social, marketing, and revenue goals.
• Develop the influencer marketing strategy, create action plans, define workflows, and determine promotional material types for influencers.
• Manage the influencer marketing budget effectively.
• Act as a liaison, bringing insights from influencers and their followers to communication and marketing teams to align initiatives with specific audiences.
• Improve influencer content strategy by collaborating with cross-functional partners across social, marketing, creative, and merchandise departments.
• Leverage influencer relationships to expand the brand’s presence on platforms such as YouTube and TikTok, while identifying new partnership opportunities and channels.
• Monitor the success of influencer programs and identify areas for improvement.
• Perform any additional work as requested by the direct manager.

Experience and Qualifications

• A minimum of 2 to 5 years of experience in PR and influencer relations.
• Demonstrated ability to develop and execute influencer marketing strategies.
• Experience in managing budgets and optimizing program performance.

Work Environment and Type

This is a full-time position based in Makkah, with responsibilities extending to Jeddah. The role involves working within a dynamic environment that requires collaboration with both internal teams and external partners.

Application Information

Salary details for this position will be disclosed during the interview process.