Sales Manager – RECA📣 Job Ad

About the Role

Ghezaa Food Service, a leading regional F&B distributor under the GFS Group, is seeking a dynamic and results-oriented Sales Manager – RECA to join our team in Jeddah, Makkah, Saudi Arabia. This role will lead one of the most fast-paced and competitive segments within the market, focusing on driving significant volume growth, aggressive account expansion, and deep category penetration across key client segments. We are looking for individuals who demonstrate strong ownership and a commitment to building lasting success. The Sales Manager – RECA will be instrumental in expanding our reach within restaurant groups, café chains, and coffee brands, offering a comprehensive portfolio of international brands across various categories.

Key Responsibilities

• Drive segment revenue growth and volume expansion across assigned accounts.
• Expand business across multiple locations within chain accounts.
• Increase category penetration within existing and new accounts.
• Acquire new restaurant groups and key accounts.
• Successfully replace incumbent suppliers with Ghezaa's offerings.
• Manage and lead a team of Account Managers, driving their performance and field activity.
• Oversee commercial execution, including pricing strategies and deal structuring.
• Manage and maintain healthy profit margins on sales.
• Gather and analyze market intelligence on new concepts and expansion plans within the sector.

Qualifications and Requirements

• 7-10+ years of experience in HoReCa sales and key account management, specifically within the RECA segment.
• Possess strong existing relationships within restaurant groups, café chains, and coffee brands in the region.
• Demonstrated experience in managing medium and large-sized chain accounts.
• A background with food distributors or hospitality suppliers is preferred.
• Proven ability to negotiate pricing, rebates, and volume agreements effectively.
• A track record of successfully acquiring new accounts and expanding product penetration.
• Experience in solution-based selling approaches.
• Willingness to travel extensively within the Kingdom of Saudi Arabia.

Required Skills

• HoReCa Sales
• Key Account Management
• RECA Segment Sales
• Negotiating Pricing and Rebates
• Negotiating Volume Agreements
• New Account Acquisition
• Product Penetration Expansion
• Solution-Based Selling
• Structured and KPI-Driven Mindset
• Team Leadership and Coaching

Work Environment and Location

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. The role requires extensive travel within the Kingdom of Saudi Arabia.