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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationMakkah

About the Role

Agoda, a leader in travel technology, is seeking a Senior Analyst, App Marketing to join its Performance Marketing Team. This role is based in Bangkok and offers relocation assistance. Agoda is part of Booking Holdings and is committed to making travel more accessible and enjoyable globally. The Performance Marketing Team utilizes data and technology to enhance customer lifetime value through measurable marketing programs. This position is within a data-driven environment, collaborating with experts in data science, product, strategy, and marketing.

This role is part of an ongoing expansion within the marketing department, with multiple analyst positions available across various marketing channels. The core function involves in-depth data analysis to optimize marketing efforts and drive business growth, contributing to customer acquisition and retention strategies.

Key Responsibilities

  • Experiment with and optimize campaign performance across partners such as Google, Bing, TripAdvisor, and Trivago, focusing on ad structures, bidding, and pricing strategies.
  • Implement changes derived from successful tests and adapt to new product features to improve marketing effectiveness.
  • Analyze large datasets from experiments to develop predictive models using data science techniques.
  • Assess the impact of large-scale marketing campaigns, including TV advertising, on bookings and analyze demand elasticity from pricing optimization.
  • Collaborate with product teams to define and implement a roadmap for data-driven product enhancements.
  • Build dashboards to track performance metrics and derive actionable insights.
  • Identify key growth drivers and communicate strategic recommendations to stakeholders through presentations.

Qualifications and Requirements

  • A Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or a related scientific field.
  • A minimum of 4 years of experience in data analysis, preferably from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
  • Demonstrated experience with data analysis packages or databases, including SQL, SAS, R, SPSS, Python, or VBA.
  • Proficiency in data visualization tools such as Tableau or Power BI.
  • Excellent verbal and written communication skills in English.
  • The ability to work in a fast-paced environment, make efficient decisions based on objective data, and take ownership of outcomes.
  • A strong desire to make a significant impact and influence business results.
  • Exceptional organizational skills, attention to detail, and the ability to work independently.

Required Skills

  • Data Analysis
  • Data Visualization
  • SQL
  • SAS
  • R (programming language)
  • SPSS
  • Python (programming language)
  • VBA
  • Tableau
  • Power BI
  • Business Analysis
  • Business Intelligence (BI)
  • Machine Learning
  • Statistics
  • A/B Testing
  • Digital Marketing
  • E-commerce
  • Negotiation Skills
  • Communication Skills
  • Organizational Skills
  • Attention to Detail

Work Environment and Location

This is a full-time position based in Bangkok. Relocation assistance is provided for this role.


Requirements

  • Requires 5-10 Years experience

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