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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

MSD Gulf is seeking a dynamic and results-oriented Associate Brand Manager for its Vaccines portfolio in Saudi Arabia. This role is responsible for driving the high-quality execution of brand strategies, contributing to strategic planning, and ensuring seamless implementation across the market. The Associate Brand Manager will play a key role in enabling field teams and fostering strong cross-functional alignment to achieve business objectives. This position reports directly to the Vaccines Business Unit Director. The ideal candidate will be instrumental in translating strategic priorities into actionable initiatives tailored for the Saudi Arabian market, closely monitoring brand performance, and proactively recommending optimizations to enhance outcomes. This role offers an opportunity to contribute to the growth and success of critical vaccine brands within the region.

Key Responsibilities

  • Contribute to the development of local brand strategies by leveraging market insights, understanding customer needs, and aligning with business priorities.
  • Drive the end-to-end execution of brand plans, ensuring timely, high-quality, and compliant delivery.
  • Translate strategic priorities into clear, actionable initiatives specifically designed for the Saudi market.
  • Monitor brand performance closely and proactively recommend optimization actions to enhance business outcomes.
  • Actively contribute to brand planning cycles by providing valuable insights, recommendations, and execution perspectives.
  • Own specific components of the brand plan, such as campaigns, channels, or customer segments, with clear accountability.
  • Challenge existing plans by utilizing data-driven insights and feedback from the field to strengthen their impact.
  • Lead the development and localization of promotional and non-promotional materials in alignment with the overarching brand strategy.
  • Ensure consistent and high-quality communication of the brand's value proposition across all customer touchpoints.
  • Drive impactful customer engagement initiatives to support brand growth and differentiation in the market.
  • Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
  • Lead training initiatives to ensure field teams are well-equipped to execute brand strategies with confidence and consistency.
  • Serve as a primary brand expert for the sales team, providing guidance and clarity on execution strategies.
  • Lead coordination efforts across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
  • Drive alignment and accountability among stakeholders to ensure seamless execution of brand activities.
  • Ensure strong integration between strategic planning and execution across all relevant functions.
  • Analyze market trends, customer insights, and competitive dynamics to inform brand strategy and execution.
  • Identify opportunities to strengthen brand performance and expand market impact.
  • Translate market and customer insights into actionable recommendations and initiatives.
  • Own the tracking of brand Key Performance Indicators (KPIs), overall performance, and budget utilization.
  • Support forecasting processes and ensure alignment between demand planning and brand activities.
  • Identify potential risks to brand performance and proactively drive corrective actions.

Qualifications and Requirements

  • This role is open to Saudi nationals only.
  • A Bachelor's degree in Pharmacy, Marketing, Business, or Life Sciences is required.
  • A minimum of 2 to 4 years of experience within the pharmaceutical industry, preferably in Sales, Marketing, or related roles.
  • Experience in vaccines or the public sector is considered a strong advantage.

Required Skills

  • Brand Management
  • Data Analysis
  • Digital Marketing
  • Healthcare Marketing
  • Market Analysis
  • Market Research
  • Product Development
  • Product Management
  • Project Management
  • Strategic Planning
  • Teamwork
  • Ownership Mindset: Takes full accountability for delivering business outcomes.
  • Execution Excellence: Demonstrates a strong ability to drive high-quality execution under strict timelines.
  • Strategic Thinking: Possesses the ability to link insights with brand strategy and execution.
  • Leadership Potential: Shows initiative and the ability to lead projects and influence stakeholders.
  • Collaboration: Works effectively across different functions while driving alignment and achieving outcomes.
  • Communication: Possesses strong verbal and written communication skills in both English and Arabic.

Work Environment and Additional Information

This is a full-time position based in Riyadh, Saudi Arabia. Candidates must demonstrate a strong compliance mindset and adhere strictly to company policies. Willingness to travel as needed within the Kingdom of Saudi Arabia is required. The Requisition ID for this role is R401573.


Requirements

  • For Saudis Only
  • Requires 2-5 Years experience

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