Chief Marketing Officer (Founding University Launch)📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
Qureos is seeking a Chief Marketing Officer to lead marketing initiatives for a new university launch in Riyadh, Saudi Arabia. This founding-level position involves establishing and developing the marketing function from its inception. The role requires creating and implementing a comprehensive brand strategy and marketing plans to meet enrollment targets, increase brand awareness, and achieve business objectives. Success in this role demands expertise in business-to-consumer marketing, digital growth strategies, and multi-channel campaign execution, along with the adaptability needed for a new brand launch in a competitive market.
Key Responsibilities
- Lead the execution of the institution's brand strategy, ensuring strong brand identity, clear positioning, and market competitiveness across international markets and segments.
- Develop and execute annual marketing plans and campaign calendars aligned with enrollment and revenue targets.
- Design and implement marketing campaigns driven by customer insights, messaging, creative execution, and channel selection.
- Integrate digital lead generation campaigns into the overall marketing strategy.
- Act as the product owner for the institution's website and its digital presence.
- Support the planning and execution of key institutional events and activations.
- Own lead generation targets and collaborate with student recruitment teams to support enrollment objectives.
- Improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.
- Ensure integrated delivery of marketing activities across all channels and platforms.
- Maintain a digital-first approach by staying current with industry trends, emerging technologies, and best practices.
- Build and develop a high-performing marketing team through leadership, mentorship, and performance management.
- Shape the institution's presentation to prospective students, families, and the higher education market.
- Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling messaging.
- Ensure alignment with strategic partners and external stakeholders on brand standards and marketing practices.
- Manage relationships with external marketing, media, and recruitment vendors.
- Develop and manage the marketing budget, ensuring effective resource allocation and return on investment.
- Provide reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.
- Support the establishment of scalable marketing policies, procedures, and operational standards.
Qualifications and Requirements
- A minimum of 15 years of experience in marketing, with at least 5 years in a senior leadership role.
- Strong background in marketing strategy, planning, and lead generation across multiple markets and customer segments.
- Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO & SEM, website development, content production, public relations, event management, sponsorships, market research & analytics, and marketing optimization.
- Experience building and launching new consumer brands, ideally in startup or high-growth environments.
- Experience managing cross-functional or geographically distributed teams.
- Strong agency and budget management experience.
- Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
- Experience in the education sector is preferred but not essential. Candidates from competitive B2C sectors such as telecommunications, retail, banking, technology, or automotive are also encouraged to apply.
- A Bachelor's degree is required, preferably in Marketing, Business, Communications, or a related field.
- A postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage.
Required Skills
- Business-to-consumer marketing
- Digital-first growth strategies
- Multi-channel campaign execution
- Brand strategy development and execution
- Campaign development and management
- Media buying and planning
- Comprehensive digital marketing expertise
- Social media strategy and management
- SEO & SEM proficiency
- Website development and management
- Content production and strategy
- Public relations and communications
- Event management and execution
- Sponsorship strategy and management
- Market research and analytics
- Marketing optimization and performance improvement
- Proficiency with CRM systems, marketing automation tools, dashboards, and automated workflows
- Strategic thinking and planning
- Excellent communication and stakeholder management skills
- Data-driven mindset with the ability to leverage insights and performance metrics
- Strong cultural awareness and understanding of consumer decision-making factors
- Entrepreneurial mindset with a strong sense of ownership and adaptability
- Fluent in English; Arabic language skills are an advantage.
Work Environment and Location
This is a full-time position based in Riyadh, Saudi Arabia. The work environment is collaborative, ambitious, and fast-paced, offering opportunities for professional growth. This role provides a chance to build and shape a new institution within the region's education market.
Requirements
- Requires +10 Years experience
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