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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Qureos is seeking a Chief Marketing Officer to lead marketing initiatives for a new university launch in Riyadh, Saudi Arabia. This founding-level position involves establishing and developing the marketing function from its inception. The role requires creating and implementing a comprehensive brand strategy and marketing plans to meet enrollment targets, increase brand awareness, and achieve business objectives. Success in this role demands expertise in business-to-consumer marketing, digital growth strategies, and multi-channel campaign execution, along with the adaptability needed for a new brand launch in a competitive market.

Key Responsibilities

  • Lead the execution of the institution's brand strategy, ensuring strong brand identity, clear positioning, and market competitiveness across international markets and segments.
  • Develop and execute annual marketing plans and campaign calendars aligned with enrollment and revenue targets.
  • Design and implement marketing campaigns driven by customer insights, messaging, creative execution, and channel selection.
  • Integrate digital lead generation campaigns into the overall marketing strategy.
  • Act as the product owner for the institution's website and its digital presence.
  • Support the planning and execution of key institutional events and activations.
  • Own lead generation targets and collaborate with student recruitment teams to support enrollment objectives.
  • Improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.
  • Ensure integrated delivery of marketing activities across all channels and platforms.
  • Maintain a digital-first approach by staying current with industry trends, emerging technologies, and best practices.
  • Build and develop a high-performing marketing team through leadership, mentorship, and performance management.
  • Shape the institution's presentation to prospective students, families, and the higher education market.
  • Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling messaging.
  • Ensure alignment with strategic partners and external stakeholders on brand standards and marketing practices.
  • Manage relationships with external marketing, media, and recruitment vendors.
  • Develop and manage the marketing budget, ensuring effective resource allocation and return on investment.
  • Provide reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.
  • Support the establishment of scalable marketing policies, procedures, and operational standards.

Qualifications and Requirements

  • A minimum of 15 years of experience in marketing, with at least 5 years in a senior leadership role.
  • Strong background in marketing strategy, planning, and lead generation across multiple markets and customer segments.
  • Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO & SEM, website development, content production, public relations, event management, sponsorships, market research & analytics, and marketing optimization.
  • Experience building and launching new consumer brands, ideally in startup or high-growth environments.
  • Experience managing cross-functional or geographically distributed teams.
  • Strong agency and budget management experience.
  • Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
  • Experience in the education sector is preferred but not essential. Candidates from competitive B2C sectors such as telecommunications, retail, banking, technology, or automotive are also encouraged to apply.
  • A Bachelor's degree is required, preferably in Marketing, Business, Communications, or a related field.
  • A postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage.

Required Skills

  • Business-to-consumer marketing
  • Digital-first growth strategies
  • Multi-channel campaign execution
  • Brand strategy development and execution
  • Campaign development and management
  • Media buying and planning
  • Comprehensive digital marketing expertise
  • Social media strategy and management
  • SEO & SEM proficiency
  • Website development and management
  • Content production and strategy
  • Public relations and communications
  • Event management and execution
  • Sponsorship strategy and management
  • Market research and analytics
  • Marketing optimization and performance improvement
  • Proficiency with CRM systems, marketing automation tools, dashboards, and automated workflows
  • Strategic thinking and planning
  • Excellent communication and stakeholder management skills
  • Data-driven mindset with the ability to leverage insights and performance metrics
  • Strong cultural awareness and understanding of consumer decision-making factors
  • Entrepreneurial mindset with a strong sense of ownership and adaptability
  • Fluent in English; Arabic language skills are an advantage.

Work Environment and Location

This is a full-time position based in Riyadh, Saudi Arabia. The work environment is collaborative, ambitious, and fast-paced, offering opportunities for professional growth. This role provides a chance to build and shape a new institution within the region's education market.


Requirements

  • Requires +10 Years experience

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