Copywriter II📣 Job Ad

About the Role

Tabby is seeking a Copywriter II to join its Brand Studio team in Riyadh. This full-time position requires a professional with 5-10 years of experience in copywriting. The role focuses on transforming concepts into impactful content that shapes the customer experience across various channels, including emails, push notifications, ad campaigns, and social media.

Role Purpose

The Copywriter II will be responsible for crafting clear, engaging, and distinctive copy in both Arabic and English. This involves infusing brand personality into messages while maintaining clarity, intentionality, and alignment with business objectives. The role contributes to translating business goals into compelling narratives and ensuring brand consistency across markets, supporting Tabby's presence as a recognizable and culturally relevant brand in the region.

Key Responsibilities

• Develop on-brand copy for CRM channels, including email, push notifications, SMS, and in-app messaging.
• Create weekly campaign and advertising copy designed to engage Tabby’s audience and drive specific actions.
• Provide copy support for social content creation, ensuring it is culturally relevant and captures attention.
• Review and refine B2B and B2C communications to ensure clarity, consistency, and quality across all touchpoints.
• Collaborate with designers, marketers, and product teams to develop new ideas and articulate the Tabby brand voice.
• Contribute to major campaigns across out-of-home (OOH), paid media, and digital platforms, developing concepts and messaging that stand out.
• Monitor emerging trends in copywriting, social media, and customer engagement to inform and strengthen content strategies.

Required Experience and Skills

• A minimum of 5 to 10 years of professional copywriting experience.
• Proficiency in crafting copy in both Arabic and English.
• Demonstrated ability to create sharp, engaging, and brand-aligned content for diverse channels.
• Strong understanding of brand consistency and the ability to translate business objectives into compelling narratives.
• Ability to work collaboratively with cross-functional teams.

Team and Work Environment

This role is part of Tabby's Brand Studio team, operating in a full-time capacity. The Copywriter II will collaborate closely with various internal teams, including design, marketing, and product, to ensure a unified brand voice and consistent messaging across all consumer and business communications.

Location

This full-time position is based in Riyadh, Saudi Arabia.