Copywriter II📣 Job Ad

Copywriter II at Tabby

Tabby is seeking a Copywriter II to join its Brand Studio team in Riyadh, Saudi Arabia. This full-time role focuses on transforming concepts into impactful copy that shapes customer experiences across various brand touchpoints.

Role Overview and Contribution

The Copywriter II is responsible for developing sharp, engaging, and distinctive copy in both Arabic and English. This position ensures brand personality is conveyed clearly and intentionally, aligning with business objectives. The role contributes to translating business goals into compelling narratives, driving consistency across markets, and enhancing Tabby's brand recognition and cultural relevance within the region.

Primary Responsibilities

• Craft engaging, on-brand copy for CRM channels, including email, push notifications, SMS, and in-app messaging.
• Develop weekly campaign and ad copy designed to resonate with Tabby’s audience and inspire action.
• Support social content creation with culturally relevant copy to capture attention and drive engagement.
• Review and refine B2B and B2C communications to ensure clarity, consistency, and quality across all touchpoints.
• Contribute to campaigns across out-of-home, paid media, and digital experiences, creating concepts and messaging that stand out.

Required Qualifications and Experience

• A minimum of 5-10 years of experience in copywriting.
• Demonstrated proficiency in creating professional copy in both Arabic and English.
• Ability to develop clear, intentional, and distinctive copy that aligns with business goals.

Collaboration and Brand Development

This role involves close collaboration with designers, marketers, and product teams to develop fresh ideas and ensure the Tabby brand voice is consistently applied. The Copywriter II will contribute to major brand campaigns, product launches, and social storytelling initiatives, playing a part in the brand's growth within the region.

Continuous Improvement

The individual in this role is expected to stay informed about emerging trends in copywriting, social media, and customer engagement. Insights gained from these trends will be applied to continuously evolve and strengthen the quality and effectiveness of the work produced.