Job Title

Content Strategy & Messaging Lead  |  Digital Marketing Specialist

Role Overview

District is seeking a Content Strategy & Messaging Lead to own ideation, scripting, and messaging across all marketing channels, with a primary focus on District Flowers.

This role sits at the intersection of strategy and execution. You will be responsible for developing compelling content ideas, writing persuasive scripts and copy, and leading content initiatives from concept through execution.

You are not just posting content — you are shaping the voice, narrative, and creative direction of the brand.

Core Responsibilities

1. Content Strategy & Ideation

• Develop content concepts aligned with business goals

• Study trends across TikTok, Instagram, and emerging platforms

• Devise strong hooks and storytelling angles

• Pitch structured content ideas for approval

• Translate seasonal campaigns (Ramadan, Valentine’s, etc.) into creative direction

2. Scriptwriting & Messaging

• Write scripts for short-form video content

• Develop captions and storytelling frameworks

• Craft persuasive promotional messaging

• Maintain consistent tone across retail, wholesale, and reseller segments

• Ensure clarity and conversion-focused communication

3. Multi-Channel Content Leadership

• Lead content initiatives across:

  • Instagram

  • TikTok

  • Website messaging

  • Campaign launches

• Align messaging between visuals, UI/UX updates, and product features

• Ensure storytelling consistency across platforms

4. On-Screen Direction & Talent Management

• Direct on-screen talent during shoots

• Coach team members for confident delivery

• Manage pacing, hook structure, and narrative clarity

• Lead execution when required (especially during campaign pushes)

5. Trend & Performance Analysis

• Study content trends and adapt strategically

• Identify patterns in engagement and customer behavior

• Suggest improvements based on performance insights

• Maintain awareness of competitor messaging

6. Execution Support (When Needed)

Design, editing, and content production skills are a strong plus.

The role may involve:

• Supporting content shoots

• Structuring shot lists

• Working with editors to shape final outputs

• Occasionally executing content independently

7. Budget & Cost Awareness

• Understand content production costs

• Propose ideas within realistic execution budgets

• Balance creativity with practicality

• Prioritize ideas based on ROI potential