Marketing Manager

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.

We are looking for an experienced marketing manager to lead marketing strategies and develop innovative advertising campaigns to enhance company growth and increase brand awareness. The ideal candidate will be responsible for managing the marketing team, analyzing the market, developing comprehensive marketing plans, and overseeing the implementation of digital and traditional campaigns. This position requires extensive experience in digital marketing, strong leadership skills, and the ability to analyze data and make strategic decisions to achieve sales and growth objectives.

Join Our Team as a Senior Marketing Manager!
We are seeking an experienced and dynamic Senior Marketing Manager to lead our marketing activities and projects at Golf Saudi. In this role, you will ensure high-quality execution, coordinate with stakeholders, and deliver timely reporting in line with our standards.

Key Responsibilities:

• Conduct market research and benchmarking to identify best practices, competitive positioning, and insights for marketing strategies.
• Develop comprehensive marketing strategies, roadmaps, budgets, and guidelines.
• Maintain and enforce Golf Saudi’s brand identity through the development and monitoring of brand guidelines.
• Plan and execute advertising and marketing campaigns, managing relationships with both internal teams and external agencies.
• Develop and implement activation programs and community initiatives aligned with Golf Saudi’s CSR objectives.
• Oversee media buying operations to optimize campaign reach and effectiveness.
• Track and analyze marketing performance measures, providing actionable insights through reporting.

Qualifications:
Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Experience: 6+ years in marketing, brand management, or campaign execution, with experience in managing projects and stakeholders.
Technical Skills: Strong background in marketing strategy, campaign planning, and media buying coordination.
Soft Skills: Excellent people management, communication, planning, and problem-solving abilities.