Marketing Manager📣 Job Ad

About Qawafel and the Role

Qawafel is establishing digital financial infrastructure for businesses in Saudi Arabia, aiming to enhance B2B financing, credit, and financial operations for companies vital to the economy. We are seeking a Marketing Manager to join our team in Riyadh, Saudi Arabia. This is a full-time position, representing Qawafel's first dedicated marketing hire.

Role Summary

As the Marketing Manager, you will be responsible for building the entire marketing function from the ground up. This includes developing the marketing engine, owning the brand narrative, establishing growth channels, and implementing the necessary technology stack and measurement frameworks. The role requires a hands-on approach, involving direct execution of marketing activities and close collaboration with the founder, leadership, and product teams to build trust among Saudi SMEs and drive demand.

Key Responsibilities

• Establish the marketing engine, including channels, funnels, and the technology stack (CRM, marketing automation, analytics, attribution) to support acquisition, conversion, and measurement.
• Develop and own the brand and positioning, crafting narratives in both Arabic and English, shaping visual identity, and managing public presence across the website, LinkedIn, and company materials.
• Execute growth and demand generation strategies through content, SEO, paid campaigns, events, and partnerships to reach Saudi SME owners and generate pipeline.
• Lead product marketing and go-to-market initiatives, defining positioning and messaging by segment, creating sales enablement tools and collateral, and preparing launch plans.
• Integrate proof points into communications, utilizing customer case studies, SME testimonials, and partner references.
• Manage communications and PR, including launch announcements, press relations, supporting founder thought leadership, and articulating the company's perspective on the Saudi SME trade-finance gap.
• Define marketing KPIs and funnel metrics, reporting on marketing's contribution to pipeline and growth.
• Translate complex financial concepts into clear, understandable messaging for SME owners.
• Recruit and manage specialists and agencies (*, designers, writers, performance marketers), with the scope to expand the internal team over time.

Required Qualifications

• A minimum of 6 years of experience across various marketing domains, including brand, growth or demand generation, and communications.
• Prior experience in fintech, financial services, or another regulated industry is preferred.
• Demonstrated ability as a full-funnel builder, having personally set up channels, campaigns, and marketing stacks, beyond just managing brands or agencies.
• Full fluency in both Arabic and English, with native-level writing proficiency and strong writing instincts in both languages.
• Analytical and commercial mindset, comfortable defining metrics, interpreting funnel data, and making data-driven channel and budget decisions.
• Comfortable operating as the sole marketing function initially, with the capacity to build and scale a team as the company grows.
• Strong judgment regarding brand strategy, messaging, channel selection, and resource allocation.
• Must be based in Saudi Arabia.

Preferred Experience and Attributes

• Experience launching a B2B product or managing a launch from inception to completion.
• Hands-on familiarity with marketing technology stacks, including CRM, marketing automation, analytics, and attribution tools.
• An existing network within Saudi business and fintech press.
• Familiarity with public communication protocols for SAMA-regulated companies.
• Experience marketing to SMEs or working within B2B financial services.

Application Information

This full-time position is based in Riyadh, Saudi Arabia. Salary details will be discussed during the interview process. We encourage qualified candidates to apply.