Marketing Manager

About Amana Cooperative Insurance

Amana Cooperative Insurance is seeking an experienced Marketing Manager to join their team in Riyadh, Saudi Arabia. This full-time role focuses on leading and optimizing digital marketing activities to enhance the company's online presence, customer engagement, and support lead generation and sales.

Role Overview

The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies. The role involves managing various digital channels, overseeing campaigns, and ensuring alignment with business and growth objectives. This position requires a strong focus on digital presence, customer interaction, and supporting online sales within the insurance sector.

Key Responsibilities

• Develop and implement marketing strategies aligned with business and growth objectives.
• Plan, execute, monitor, and optimize digital campaigns across paid and organic channels.
• Manage corporate social media channels, content calendars, and audience engagement.
• Develop and coordinate engaging Arabic and English content.
• Manage website content, campaigns, landing pages, and digital customer journeys.
• Lead SEO, paid media, search marketing, and digital acquisition activities.
• Monitor digital KPIs, campaign performance, conversion rates, and ROI.
• Support lead generation, online insurance sales, and conversion optimization.
• Identify opportunities to improve the digital customer experience in collaboration with CX, IT, Product, and other teams.
• Manage digital agencies, media partners, and external vendors.
• Monitor market trends and competitors and recommend continuous improvements.
• Manage digital marketing budgets and ensure effective allocation of resources.

Qualifications and Experience

• Bachelor’s degree in Marketing or a related field.
• 7+ years of overall experience, with at least 4 years in Marketing & Sales within the insurance sector.
• Strong understanding of digital marketing, analytics, paid media, SEO, social media, and CRM/marketing technologies.
• Strong commercial acumen and analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong command of English.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring an individual who can thrive in a dynamic and collaborative setting. The role involves working with various internal teams and external partners to achieve marketing objectives.