Marketing Manager

About Safari Star:
Safari Star is a leading business setup consultancy firm operating across the UAE and Saudi Arabia. We specialize in helping businesses establish, expand, and remain compliant in the region. Our team thrives on strategic thinking, building strong client and partner networks, and bringing entrepreneurial visions to life.

Role Overview:
We are looking for a strategic and hands-on Marketing Manager to lead our marketing efforts in KSA and support the wider GCC. This role is ideal for someone with strong experience in B2B/services marketing, excellent communication skills, and a passion for building brand awareness, generating leads, and supporting commercial growth.

Key Responsibilities:

• Develop and execute marketing strategies to promote business setup, PRO, tax/VAT, and related corporate services.
• Plan and manage digital campaigns (social media, paid ads, SEO/SEM, email) to drive qualified leads.
• Create and oversee marketing content, including social posts, newsletters, brochures, presentations, and website updates.
• Support sales teams with marketing materials and campaigns aligned to revenue targets.
• Manage Safari Star’s brand presence across online and offline channels, ensuring consistent messaging and positioning.
• Organize and support events, webinars, and networking activities to increase brand visibility and partnerships.
• Track and report on marketing performance, including lead generation, campaign ROI, and funnel metrics.
• Maintain accurate records of campaigns, leads, and marketing activities in the CRM and relevant tools.

Requirements:

• Proven experience in marketing, preferably in B2B or professional services (consulting, business setup, finance, etc.).
• Strong understanding of digital marketing channels and tools (social media, paid ads, analytics, CRM).
• Excellent communication skills in English; Arabic is a strong advantage.
• Strong copywriting and content creation skills for professional audiences.
• Self-driven, proactive, and comfortable working closely with sales and operations teams.
• Ability to work in a dynamic, fast-paced environment with a strong focus on measurable results.

Job Objective
The Marketing Manager will lead all marketing efforts to position Smart Health as a premier healthcare provider. This role focuses on developing and executing strategic campaigns that drive customer acquisition, enhance brand visibility, and foster community partnerships. By aligning marketing initiatives with Smart Health’s mission of empowering communities through innovation and service excellence, the Marketing Manager ensures both revenue growth and high-quality customer experiences across diverse channels.

Role Description
The Marketing Manager oversees all marketing activities, including digital marketing, content creation, event planning, and corporate communication. They are responsible for crafting campaigns that highlight the unique value propositions of the centre’s services, attracting both retail and corporate customers.

The role involves managing relationships with external vendors, analyzing market trends, and tracking the effectiveness of marketing efforts. By collaborating with clinical and operational teams, the Marketing Manager ensures that campaigns resonate with the target audience and deliver a consistent brand experience.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement comprehensive marketing plans and strategies that align with Smart Health’s mission to empower communities with wellbeing, health security, and longevity. Position Smart Health as a leading healthcare provider, ensuring branding and messaging reflect Innovation and Service Excellence.
• Revenue Generation & Budget Management: Support Financial objectives by creating campaigns that drive customer acquisition and retention, generating revenue. Control operating expenses by effectively managing the marketing budget and maximizing ROI.
• Market Research & Analysis: Conduct market research to identify customer needs, healthcare trends, and the competitive landscape. Use data insights to refine marketing strategies and maximize customer opportunity.
• Brand Awareness & Customer Engagement: Oversee brand positioning efforts to attract & acquire a diverse customer base and deliver a positive first impression. Develop customer-centric marketing campaigns that establish customer retention, driving loyalty and repeat visits.
• Digital & Traditional Marketing Channels: Lead multi-channel marketing efforts (online platforms, social media, events, print, etc.) to cultivate ongoing innovation and effectively reach target audiences. Ensure consistent messaging across all channels, maintaining high standards of service excellence.

Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree or MBA is a plus).
Experience: 3+ years of progressive experience in marketing roles, preferably within the healthcare sector. Track record of managing budgets, achieving revenue targets, and growing market share. Experience working within Saudi Arabia or the GCC region is highly preferred.
Skills:

• Strategic Thinking: Ability to translate vision and strategic objectives into actionable marketing plans.
• Communication & Leadership: Excellent verbal and written skills in both Arabic and English, capable of leading and motivating teams.
• Analytical Competency: Proficiency in using data to inform decisions, measure campaign performance, and optimize strategies.
• Creativity & Innovation: Skilled at creating engaging campaigns and exploring new marketing channels.
• Cultural Awareness: Understanding of local customs, regulations, and healthcare market dynamics in Saudi Arabia.

Language: Fluency in Arabic & English

Compensation: Competitive with performance-based incentives. Benefits including structured professional development, sociable working hours as well as standard flight allowance and health insurance.

Conditions: This job description is subject to periodic review and may be changed at any time in consultation with the employee. Time flexibility as Duty hours is required to accommodate changing business needs.

Join Us as a Marketing Manager!
We are looking for a talented Marketing Manager to lead our brand strategy, multi-channel campaigns, and market insights for our Riyadh operations at AlArkkan Training Company. This role will be instrumental in owning the end-to-end planning, execution, and measurement of marketing initiatives, working closely with the Sales, Product, and Customer Experience teams to drive measurable growth.

Key Responsibilities:

• Build and manage the annual brand and marketing strategy aligned with business goals.
• Lead integrated campaigns across online and offline channels from brief to launch, optimization, and reporting.
• Conduct market research and competitive analysis to identify opportunities and enhance positioning.
• Oversee content marketing and social media strategies to maintain message consistency across platforms.
• Manage marketing budgets to optimize spend and achieve ROI/CPA targets.
• Lead cross-functional projects, timelines, and collaborations with agencies and stakeholders while mentoring the marketing team.
• Deliver insightful dashboards that translate data into actionable strategies.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 7 years in marketing with proven success in launching marketing programs in a corporate setting.
• Expertise in brand strategy, campaign management, and market research.
• Strong knowledge of digital marketing, content marketing, and social media strategies.
• Excellent project management, leadership, and communication skills.
• Familiarity with CRM, SEO, PPC, and analytics tools is a plus.