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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
نبذة عن الدور
يتولى مدير التسويق للقطاع السكني قيادة استراتيجية التسويق والطلب (Demand Generation) لمشاريع القطاع السكني، بهدف رفع الوعي بالعلامة والمشاريع، وزيادة جودة العملاء المحتملين (Leads)، وتحسين معدلات التحويل إلى زيارات ومبيعات بالتعاون الوثيق مع فرق المبيعات والتطوير وخدمة العملاء. يشمل الدور التخطيط للحملات، إدارة الميزانيات والقنوات، الإشراف على الوكالات والموردين، وقياس الأداء عبر مؤشرات واضحة وربط التسويق بنتائج تجارية قابلة للقياس.

المسؤوليات والمهام الرئيسية
  • الاستراتيجية والتخطيط: بناء وتنفيذ استراتيجية تسويق سنوية/ربع سنوية لمشاريع القطاع السكني متوافقة مع أهداف المبيعات والإيرادات.
  • إدارة الحملات والقنوات: قيادت الحملات عبر القنوات الرقمية والتقليدية، وتصميم مسار العميل (Customer Journey) وتحسين تجربة الواجهة الرقمية للمشاريع.
  • إدارة الطلب وجودة الـ Leads: وضع معايير جودة العملاء المحتملين وتحسينها، وإدارة عمليات تسليم الـ Leads للمبيعات.
  • العلامة التجارية والمحتوى: الإشراف على الهوية والاتساق البصري واللغوي للمشاريع السكنية، وقيادة إنتاج المحتوى.
  • إدارة الميزانية والموردين: إدارة ميزانية التسويق وتوزيع الإنفاق بكفاءة.
  • التحليل وقياس الأداء: قياس الأداء عبر مؤشرات واضحة، وإعداد تقارير دورية للإدارة العليا.
  • التنسيق الداخلي والتكامل: شراكة يومية مع فريق المبيعات لضمان تكامل الرسائل والأهداف.

المؤهلات والخبرة المطلوبة
  • بكالوريوس في التسويق، إدارة الأعمال، الاتصالات، أو تخصص ذي صلة.
  • خبرة لا تقل عن 7–10 سنوات في التسويق، منها خبرة واضحة في العقار السكني أو القطاعات ذات دورة قرار عالية.
  • إلمام قوي بالأدوات والمنصات: Google/Meta Ads، Analytics، CRM/Marketing Automation.

المهارات والكفاءات
  • قيادة وملكية عالية وقدرة على إدارة أصحاب المصلحة.
  • عقلية تحليلية قوية وربط التسويق بنتائج تجارية قابلة للقياس.
  • مهارات ممتازة في التخطيط والتنفيذ وإدارة الوقت والميزانيات.
  • التزام بالحوكمة وأخلاقيات العمل.

Requirements

  • Requires 2-5 Years experience

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