Marketing Manager📣 Job Ad

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.

About The Role
GSK is seeking an experienced Marketing Manager to support the launch and commercial growth of our hematology portfolio in Saudi Arabia. The successful candidate will be a core member of the Oncology cross-functional team, contributing to brand strategy, customer experience, market access, and integrated commercial execution.

Key Responsibilities

• Prepare for new hematology product launches in Saudi Arabia, collaborating with local, regional, and global teams to translate strategy into operational plans.
• Act as a strong team player and role model within the Oncology cross-functional team; provide coaching, give and receive feedback to support continuous team development.
• Establish and maintain strong relationships with oncology key opinion leaders; ensure delivery of high-quality customer engagement.
• Co-create brand strategy and integrated marketing campaigns aligned with local regulations and GSK standards.
• Deliver peer-to-peer (P2P) educational programs to ensure clear brand messaging and understanding of appropriate patient profiles.
• Develop and execute access and reimbursement plans; engage with stakeholders to support patient access to therapies in line with local regulations and GSK policy.
• Manage GSK sponsorships for local congresses and collaborate with healthcare societies to build oncology advocacy and corporate reputation.
• Identify business opportunities and contribute to a 2–4 year growth vision.
• Spend approximately 50% of time in the field to engage customers and support the sales team, gathering market insights and ensuring alignment of commercial activities.
• Ensure resources are allocated according to agreed priorities and coordinate end-to-end brand management at the customer level.

Basic Qualifications

• Minimum 4 years’ experience in the pharmaceutical industry with a proven performance record.
• Bachelor’s degree in Pharmacy or equivalent.
• Valid Saudi Commission for Health Specialties (SCFHS) registration/card.
• Current or prior experience in Oncology/Hematology.

Preferred Qualifications

• Excellent verbal and written communication skills in Arabic and English.
• Strong execution skills with the ability to meet and exceed targets under tight timelines.
• Proven ability to work collaboratively in cross-functional teams and to build external stakeholder relationships.

Work Environment
This is a hybrid field-and-office role. Expect to spend approximately 50% of your time in the field meeting healthcare professionals, supporting the sales team and gathering market insights; the remainder of the time will be office- or home-based for planning, stakeholder engagement and cross‑functional collaboration. Travel within Saudi Arabia is required. Based in Riyadh or Jeddah, Saudi Arabia.

We are looking for a professional marketing manager to lead marketing strategies and develop innovative advertising campaigns to enhance company growth and increase brand awareness. The suitable candidate will be responsible for managing the marketing team, developing digital and traditional marketing plans, analyzing the market and competitors, and efficiently managing marketing budgets. This position requires extensive experience in marketing, outstanding leadership skills, and the ability to achieve set goals and increase sales through effective marketing strategies. Working system: 5 days a week for 9 hours a day.