Marketing Specialist

Join Koinz as a Field Marketing Specialist
We are seeking a highly energetic, proactive, and execution-focused Field Marketing Specialist to expand our on-ground presence across the Saudi market. This role is ideal for someone who thrives outside the office, understands Saudi culture and customer behavior deeply, and enjoys bringing a brand to life in the real world.

Key Responsibilities:

• On-Ground Marketing Execution: Plan, coordinate, and execute offline marketing initiatives across Riyadh and Khobar. Distribute, install, and maintain in-store marketing materials across partner locations. Ensure all offline touchpoints are consistently aligned with Koinz brand standards.
• Activations & Events: Develop creative activation concepts tailored to Saudi audiences; lead full-cycle execution of events: planning, logistics, vendor coordination, setup, and on-site operations.
• Partner Onboarding & Training: Onboard new partner brands to the Koinz platform and train store staff on how to engage customers and activate promotions.
• Community & Relationship Building: Build trusted relationships with partners, vendors, and event organizers.
• Market Insights & Cultural Understanding: Stay current with Saudi consumer habits and cultural nuances; gather insights directly from customers.
• Reporting & Performance Tracking: Track performance of campaigns and prepare reports; monitor KPIs such as reach and engagement.
• Cross-Functional Alignment: Collaborate with Marketing, Partnerships, and Operations teams to ensure efforts are synchronized.

Qualifications & Skills:

• Experience in field marketing or similar roles.
• Strong communication skills in Arabic and English.
• Comfortable with daily field work and in-person interactions.
• Organized with strong project management capabilities.
• Bachelor’s degree in Marketing or related fields is a plus.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a fast-paced tech startup.
• Career development and progression opportunities.

Join the Team as a Marketing Specialist!
We are a premium restaurant brand specializing in high-quality beef and gourmet burger concepts, dedicated to providing an elevated dining experience through exceptional ingredients and innovation.

About the Role:
As our Marketing Specialist, you will be responsible for strategically executing multi-brand marketing campaigns across both digital and real-world channels. Your success will be measured by your ability to enhance social engagement and drive brand consistency and campaign ROI, aligning all marketing operations with the business priorities of our dynamic F&B concepts.

Responsibilities:

• Strategy & Planning:
  Develop an annual marketing calendar that aligns with national holidays and F&B trends, define brand positioning, and conduct competitor research.
• Social Media & Content Management:
  Manage the multi-brand presence on various platforms, schedule and publish content, and engage with the community through comments and direct messages.
• Creative Production Oversight:
  Lead creative production for photoshoots and food videography, managing outsourced partners while ensuring quality control.
• Campaign Execution:
  Launch data-driven digital campaigns and oversee participation in key events, measuring and iterating campaign effectiveness based on performance data.
• Cross-Team Collaboration:
  Align campaign planning across operations, sales, and product development while serving as a project manager for internal and third-party communication.

Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of marketing experience in F&B, QSR, or lifestyle sectors.
- Strong understanding of the Saudi food market and cultural nuances.
- Proficient in social media tools and food delivery marketing.
- Bilingual in Arabic and English is required.
Join us in shaping the future of dining experiences in Saudi Arabia!