img
Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
About the Role
The Marketing Specialist is responsible for planning, executing, and optimizing marketing activities to strengthen brand presence and drive business growth in KSA. This role collaborates closely with dealers, regional teams, and cross-functional partners to ensure effective implementation of initiatives—meeting the sector’s standards for quality and localization.

Key Responsibilities
  • Plan and execute annual, quarterly, and monthly marketing activities (including online promotions, social media campaigns, and in-dealer events) in collaboration with KSA dealers. Monitor execution in real time and optimize campaigns (*, adjusting ad spend, refining messaging) to improve effectiveness and ROI.
  • Develop and deliver region-specific marketing toolkits (*, marketing highlights, product sheets, Arabic-language brochures) tailored to KSA’s customer preferences. Lead content ideation, design, and coordination to ensure creativity, accuracy, and alignment with brand identity.
  • Provide timely support for product launches and brand initiatives in KSA (*, NEV model launches, sustainability campaigns). Coordinate with internal teams (*, product, sales) and external partners (*, local event venues) to ensure smooth communication and on-time execution.
  • Monitor the brand’s and competitors’ marketing strategies and major communication campaigns in KSA. Prepare monthly market analysis reports (*, campaign performance, competitor activity) to support brand strategy adjustments.
  • Collaborate with local partners, venues, and suppliers to plan and execute offline events (*, regional car shows, test drive events) that comply with KSA’s safety and cultural guidelines. Ensure events deliver a premium experience for attendees.

Requirements
  • Bachelor’s degree or above in Marketing, Business Administration, or a related field.
  • Proficiency in English and Arabic (written and spoken); ability to create and edit marketing content in both languages.
  • Minimum 2 years of marketing experience in KSA, preferably in the automotive or NEV sector. Familiarity with local marketing channels (*, Shahbandr AI, regional social media platforms) is a plus.
  • Deep understanding of KSA’s high-end customer consumption habits (*, preference for personalized service, brand loyalty). Experience with premium or off-road user communities is an advantage.
  • Proficiency in market research methods (*, surveys, focus groups) and basic data analysis (*, Google Analytics). Capable of deriving customer insights and identifying competitor gaps to support strategy development.
  • Valid KSA driver’s license and willingness to travel across Saudi cities (*, Riyadh, Jeddah, Dammam) for events and dealer support.

Requirements

  • Requires 2-5 Years experience

Similar Jobs

Marketing Specialist

📣 Job Ad

Adecco

Full-time
Join Adecco as a Marketing Specialist!
As a Marketing Specialist at Adecco Saudi Arabia, you will take the lead in implementing local marketing strategies that reflect our brand and engage effectively with our audience. This role ensures that our marketing initiatives align with both brand guidelines and local market preferences.

Key Responsibilities:
  • Social Media Management: Oversee all Adecco Saudi Arabia social media platforms, ensuring compliance with brand standards and analyzing engagement metrics.
  • Email Marketing: Develop weekly newsletters using marketing automation tools, managing and analyzing targeted client mailing lists.
  • Content Development: Create and maintain marketing materials in both English and Arabic, ensuring alignment with global brand guidelines.
  • Website Localization: Collaborate on the translation and update of website content and layout, working with local agencies.
  • Brand Governance: Ensure all creative assets adhere to brand identity, supporting sales efforts with tailored materials.
  • Reporting: Prepare monthly reports on marketing performance, using data to recommend strategies for optimization.

Required Skills:
  • Bachelor’s degree or equivalent in Marketing or related fields.
  • 3–5 years of experience in digital marketing.
  • Strong content creation and social media management abilities.
  • Proficiency in Marketing Cloud or similar automation tools.
  • Fluent in both Arabic and English.

Why Adecco?
Become part of a dynamic team dedicated to supporting talent in the Middle East. We offer growth opportunities, training programs, and a supportive work environment.

Join us at Adecco and make a meaningful impact!

breifcase2-5 years

locationRiyadh

9 days ago

Marketing Specialist

📣 Job Ad

SHAR COMPANY

Full-time
Join SHAR Company as a Marketing Research Specialist!

SHAR is a competitive leader in Saudi Arabia's construction sector, recognized for its exceptional expertise and diverse workforce. The company comprises over 3,000 employees of various nationalities and is guided by a highly skilled executive team. SHAR emphasizes employee growth and success, acknowledging that its achievements are closely tied to the personal and professional advancements of its team members. Through on-the-job training programs, fostering creativity, and nurturing innovation, SHAR creates an environment that encourages self-enrichment and career development.

Role Description:
This is a full-time, on-site role for a Marketing Research Specialist based in the Riyadh Region. The responsibilities of this role include:
  • Conducting market research
  • Analyzing trends
  • Gathering and interpreting quantitative data
  • Providing actionable insights to assist in decision-making
The Marketing Research Specialist will collaborate with various teams to communicate findings effectively and support strategic initiatives by identifying key opportunities and challenges in the market.

Qualifications:
  • Proficient in Market Research methodologies and Quantitative Research techniques
  • Strong Analytical Skills for data interpretation and problem-solving
  • Exceptional Communication skills to present findings and collaborate with teams
  • Demonstrated ability to perform in-depth Research and generate actionable insights
  • Proficiency with data analysis tools and software is beneficial
  • Bachelor's degree in Marketing, Business, Statistics, or a related field
  • Experience in market analysis and strategy development
  • Adaptability to work in a dynamic and multicultural environment

breifcase0-1 years

locationRiyadh

14 days ago