Product Marketing Specialist📣 Job Ad

About Lebara Mobile KSA and the Role

Lebara Mobile KSA is a leading telecommunications company and a multi-award-winning virtual network operator (MVNO) in Saudi Arabia. We are dedicated to transforming the telecom sector by providing affordable, reliable, and customer-centric mobile services that help people stay connected with their loved ones worldwide. We are seeking a Product Marketing Specialist to join our team in Riyadh, Saudi Arabia, on a full-time basis.

Purpose of the Role

The primary objective of this role is to contribute to the organization’s growth through the independent development and execution of market-driven products, services, and marketing initiatives. The Product Marketing Specialist will leverage customer and market insights to drive product innovation, ensure effective cross-functional execution, monitor performance outcomes, and maintain compliance with regulatory and corporate standards.

Key Responsibilities

• Own and manage products from concept to launch, ensuring successful delivery and ongoing optimization.
• Independently plan, develop, and execute the launch of marketing products, services, and campaigns to achieve business objectives and drive revenue growth.
• Monitor and evaluate product and campaign performance, analyze results, and provide actionable recommendations to improve acquisition, retention, and revenue growth.
• Support continuous improvement initiatives and contribute to the optimization of marketing processes and performance.
• Lead product launches by coordinating with Marketing, Sales, Customer Care, IT, and external partners to ensure successful execution.
• Manage coordination with internal and external stakeholders to ensure successful implementation, testing, approvals, and launch of products, services, and initiatives.
• Collaborate with technical and business teams to ensure successful implementation and launch.
• Communicate effectively with stakeholders at all levels to ensure smooth execution of product initiatives.

Product Strategy and Market Insights

• Lead or actively contribute to product development activities, including defining target segments, pricing strategies, value propositions, and go-to-market strategies.
• Support go-to-market strategies to maximize product adoption and revenue impact.
• Conduct in-depth market research, customer segmentation, and competitor analysis to identify business opportunities, customer needs, and emerging market trends.
• Analyze customer needs, market trends, and competitor offerings to identify opportunities and enhance product competitiveness.
• Prepare and present periodic reports on market intelligence, competitor analysis, customer insights, and product performance to support decision-making.
• Develop and maintain Marketing Product Specifications (MPS).
• Translate business requirements into clear product specifications and actionable roadmaps.
• Collaborate closely with cross-functional teams to ensure alignment on product vision, priorities, and delivery timelines.
• Ensure full compliance with applicable regulations, internal policies, and corporate governance requirements.
• Support governance processes throughout product lifecycle and launch activities.

Required Experience

Candidates should possess 2 to 5 years of relevant experience in product marketing, product management, or a similar role within the telecommunications industry. This role requires a professional who can operate independently while collaborating effectively with various internal and external stakeholders.

Work Location

This full-time position is based in Riyadh, Saudi Arabia.