Sales Manager

About the Role

SorsX is seeking a General Manager – Sales to lead revenue and sales profitability across all channels. This full-time position is based in Riyadh, Saudi Arabia, and involves leading the sales organization in Saudi Arabia and export markets. The role focuses on developing and executing sales strategies, ensuring accountability for their delivery.

Key Responsibilities

• Develop the sales strategy and annual plan, allocating targets across channels, regions, and teams.
• Prepare sales forecasts and budgets, track performance against plans, and analyze variances.
• Identify growth opportunities in new channels, markets, and product categories.
• Manage all sales channels, including modern trade, wholesale, distribution, institutional sales (hospitals, hotels, restaurants), and export.
• Lead relationships with key accounts, negotiating commercial contracts, supplier agreements, and private-label arrangements.
• Coordinate with the e-commerce team to ensure channel alignment and prevent conflicts.
• Set pricing, discount, and trade promotion policies in coordination with the Finance department.
• Monitor gross margins, cost to serve, collections, receivables, and credit limits.
• Lead sales managers, supervisors, and representatives, setting clear performance targets.
• Hire, coach, and develop the sales team, fostering a results-driven culture.
• Implement CRM and sales reporting systems to support informed decision-making.
• Collaborate with Manufacturing, Supply Chain, Warehousing, and Logistics to ensure product availability and on-time delivery.
• Work with Marketing and Product Development to integrate market insights into new product launches.
• Report regularly to the CEO on KPIs, risks, and recommendations.

Key Performance Indicators

Performance will be measured against key indicators including revenue growth, target achievement, gross margin, market share, collection rate, customer base expansion, and sales team retention and development.

Qualifications and Experience

• A minimum of 10 years of experience in sales leadership roles.
• Demonstrated ability to develop and execute sales strategies.
• Experience managing diverse sales channels and key accounts.
• Strong understanding of pricing, profitability, and financial metrics in sales.
• Proven leadership skills in team development and performance management.
• Ability to coordinate effectively with cross-functional teams.

Work Environment

This role operates within a dynamic sales environment, requiring close collaboration with internal departments and external partners. The position is full-time and based in Riyadh, Saudi Arabia.