Sales Manager📣 Job Ad

About the Role

Masaahaat KSA is seeking a highly motivated Sales Manager for Exhibitions to lead business development and sales activities within the exhibitions and trade shows industry. This full-time role is based in Riyadh, Saudi Arabia, and requires extensive experience in selling exhibition stand design and build services, event management solutions, event production, and turnkey project execution.

Role Purpose and Responsibilities

The Sales Manager will be responsible for generating new business opportunities, managing key accounts, securing exhibitions, and achieving revenue targets. This position requires a strong network within the exhibitions industry, including government entities, semi-government organizations, event organizers, exhibition organizers, and major corporate clients across Saudi Arabia.

• Develop and execute strategic sales plans to achieve company revenue and growth objectives.
• Identify and secure new business opportunities in exhibitions and trade shows.
• Generate leads and convert opportunities into profitable projects.
• Build a strong pipeline for exhibition stand construction.
• Conduct client meetings, presentations, and site visits to understand project requirements and propose suitable solutions.
• Establish and maintain relationships with exhibition organizers, event organizers, venue operators, and procurement departments.
• Actively pursue opportunities through tenders, RFPs, RFQs, and direct sales channels.
• Develop long-term partnerships with key accounts and strategic clients.

Exhibition Sales and Client Engagement

• Promote and sell exhibition stand design, fabrication, installation, and dismantling services.
• Promote and sell event management, event production, staging, AV solutions, branding, temporary structures, and turnkey event solutions.
• Work closely with clients to understand exhibition objectives, event goals, branding requirements, and visitor engagement strategies.
• Advise clients on booth concepts, event activations, sponsorship opportunities, and event experiences.
• Ensure all client requirements are clearly communicated to internal design, production, and operations teams.

Proposal and Account Management

• Prepare professional commercial proposals, presentations, and project quotations.
• Coordinate with design, technical, production, and operations departments to develop competitive solutions.
• Lead commercial negotiations and contract discussions.
• Ensure timely submission of proposals and tender documents, and follow up to maximize conversion rates.
• Manage the complete sales cycle from prospecting through project award and final contract signing.
• Maintain strong relationships with existing clients to generate repeat business and identify upselling/cross-selling opportunities.
• Conduct regular client reviews and satisfaction meetings.
• Ensure seamless handover of awarded projects to project management and operations teams, and monitor project progress.

Market Intelligence and Performance Reporting

• Monitor exhibition calendars, industry developments, and upcoming events across Saudi Arabia and the GCC.
• Track competitor activities, pricing trends, and market opportunities.
• Attend industry exhibitions, networking events, conferences, and trade shows to generate leads and strengthen market presence.
• Develop relationships with event organizers, exhibition organizers, venue management companies, and industry stakeholders.
• Maintain accurate records of opportunities, quotations, and sales activities within the CRM system.
• Provide weekly and monthly sales reports to senior management.
• Track project profitability and sales performance against targets, forecast sales pipelines, and projected revenue.
• Ensure all KPIs and business development objectives are consistently achieved.

Qualifications and Experience

Candidates should possess 5-10 years of experience in sales within the exhibitions and trade shows industry, with a proven track record in selling exhibition stand design and build services, event management solutions, and turnkey project execution.