Senior Marketing Communications Manager📣 Job Ad

About the Role

Keeta, the international subsidiary of global delivery leader Meituan, is seeking a Senior Marketing Communications Manager to join its team in Riyadh. This full-time role involves shaping and executing marketing communication strategies for a rapidly expanding global delivery platform in a high-growth market.

Company Context

Building on Meituan's extensive technological and operational expertise, Keeta focuses on creating value for consumers, restaurants, and courier partners. Since its inception in 2023, Keeta has been dedicated to enhancing the delivery experience and fostering shared progress across its operational regions, including the Middle East.

Key Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with business objectives and growth targets.
• Define and maintain brand positioning, tone of voice, and messaging consistency across all customer touchpoints.
• Oversee content creation for social media, push notifications, email, in-app messaging, and paid advertising campaigns.
• Collaborate with Performance Marketing, Product, CRM, and Design teams to ensure cohesive campaign execution.
• Analyze campaign performance data to optimize messaging and communication strategies.
• Support new feature launches, promotions, and seasonal campaigns with effective communication plans.
• Manage relationships with external agencies, vendors, and freelancers to ensure quality and timely delivery of marketing materials.
• Ensure brand consistency across all channels and markets as Keeta expands in Saudi Arabia.

Qualifications and Experience

• A minimum of 10 years of experience in marketing communications, with a preference for experience in tech, e-commerce, or food delivery sectors.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in digital marketing channels including social media, CRM, paid media, and content marketing.
• Demonstrated experience in brand building, storytelling, and executing integrated marketing campaigns.
• A data-driven approach with the ability to translate insights into actionable communication strategies.
• Experience managing cross-functional projects within fast-paced, high-growth environments.
• Familiarity with mobile app marketing and user lifecycle communications is considered a plus.
• Excellent written and verbal communication skills.
• Fluency in English is required; Arabic language proficiency is also required.
• Must be based in Saudi Arabia with a strong understanding of the local market dynamics.

Role Impact and Scope

This role offers the opportunity to significantly influence the brand voice of a rapidly growing global delivery platform. The Senior Marketing Communications Manager will have end-to-end ownership of marketing communications across multiple channels in Saudi Arabia, working at the intersection of brand strategy, performance marketing, and product development, with a direct impact on business growth.