Senior Marketing Manager

About the Role

WAFY is seeking a Senior Marketing Manager to lead consumer marketing strategy, drive business growth, and enhance brand presence across Saudi Arabia. This full-time position is based in Riyadh, Saudi Arabia. The role requires a leader capable of integrating marketing strategy, brand building, and performance marketing with hands-on execution to achieve measurable results in customer acquisition, bookings, revenue, and retention.

Key Responsibilities

• Develop and execute end-to-end marketing strategies aligned with WAFY’s business and commercial objectives.
• Drive consumer acquisition, bookings, revenue growth, and customer retention through integrated marketing initiatives.
• Lead brand positioning, communications, content, social media, and creative campaigns.
• Manage performance marketing across paid social, search, and app acquisition, focusing on optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversions, and Customer Lifetime Value (LTV).
• Plan and execute campaigns aligned with Saudi cultural occasions, entertainment seasons, and major events.
• Develop influencer partnerships and strategic collaborations to expand consumer reach.
• Manage marketing budgets, performance reporting, attribution, and Return on Investment (ROI) optimization.
• Lead the marketing team and external agencies, ensuring effective execution and measurable results.
• Collaborate with Sales, Business Development, and Product teams to support overall marketplace growth.

Qualifications and Experience

• A minimum of 7 years of progressive marketing experience, including demonstrated leadership experience.
• Proven success in developing and executing marketing strategies that drive measurable commercial growth.
• Strong expertise in performance marketing, customer acquisition, conversion optimization, CAC, ROAS, and LTV.
• Demonstrated ability to manage both brand development and revenue-driven marketing initiatives.
• Strong understanding of Saudi consumer behavior, digital platforms, and market trends.
• Experience managing marketing budgets, teams, and external agencies.

Preferred Qualifications

• Experience in consumer marketplaces, e-commerce, entertainment, tourism, mobile applications, or consumer digital platforms, with demonstrated success in customer acquisition and business growth.

Application

WAFY invites qualified candidates who are strategic and hands-on marketing leaders to apply. This role offers the opportunity to contribute to the entertainment and tourism experiences in Saudi Arabia.