Senior Sales Manager LIONS

About the Role

Informa PLC is seeking a Senior Sales Manager for LIONS Riyadh. This full-time role is based in Riyadh and requires 5-10 years of experience. The Senior Sales Manager will be responsible for driving revenue generation from new and existing customers, as well as engaging external agents, to achieve commercial growth for LIONS Riyadh.

About Tahaluf and LIONS Riyadh

Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). It is the largest B2B live and on-demand events organiser in Saudi Arabia. LIONS Riyadh, launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, is a distinct Festival within the global LIONS community. It aims to amplify Middle Eastern creativity on the global stage, showcasing regional talent and connecting creative industries with leading networks, brands, and decision-makers. The inaugural three-day Festival will take place in Riyadh from 6–8 December 2027.

Key Responsibilities

• Build and execute sales and account-development plans for LIONS Riyadh.
• Achieve personal and event revenue targets.
• Identify and engage new prospects across brands, agencies, media, technology, production, and the wider creative economy.
• Build strong relationships with existing clients, identify growth opportunities, and develop long-term account plans.
• Develop an understanding of client objectives, challenges, and audiences, positioning relevant LIONS Riyadh opportunities.
• Work closely with customers to ensure return on investment (ROI).
• Meet with customers face-to-face, over the phone, virtually, or in writing.
• Identify customer needs and position Tahaluf products, services, and solutions accordingly.
• Write business proposals, draft, and review customer contracts.
• Negotiate with multiple stakeholders to achieve mutually beneficial outcomes.
• Develop bespoke commercial solutions in collaboration with internal teams.
• Maintain knowledge of the LIONS proposition, audience, content, Festival experience, and commercial opportunities.
• Prepare sales forecasts and analysis, presenting findings to management through weekly, monthly, quarterly, and yearly reporting.
• Build and manage a high-quality sales pipeline across Saudi Arabia, the GCC, and priority international markets.
• Collaborate across Tahaluf to promote wider capabilities and solutions.
• Build a social media presence through social selling to drive referrals and nurture potential customers.
• Stay abreast of trends across advertising, media, marketing, technology, creativity, and culture.
• Keep customer information and records updated on the CRM system.
• Attend and participate in relevant Tahaluf and industry events.
• Contribute market intelligence and client feedback to shape future commercial products and Festival opportunities.

Qualifications and Requirements

• Proven ability to achieve personal revenue targets.
• Experience in achieving conference portfolio revenue targets.
• Demonstrated success in new business revenue against targets/KPIs.
• Track record of acquiring new logos and subsidiaries of existing logos.
• High forecasting accuracy.
• Ability to follow processes, including Salesforce, forecasting, and internal operations.
• Strong pipeline conversion rate.
• Ability to achieve total revenue and profit targets monthly, quarterly, and annually.
• Commitment to an individual development plan embracing Sales Excellence.
• Experience working with teams to deliver solutions and share best practices.
• Demonstrated achievement of new business/customer development plan objectives.
• Proven ability to secure strategic accounts of value and quality.
• Experience generating revenue across new commercial products and bespoke opportunities.
• Strong relationships with priority brands, agencies, media, and creative-industry clients.
• Record of client retention and rebooking performance.
• Contribution to the overall quality and commercial mix of LIONS Riyadh.

Work Environment

The role involves working within Tahaluf, a company that fosters a culture of collaboration and creativity. The team is committed to making an impact on the global events sector. The successful candidate will work under the guidance of a supportive leadership team that encourages personal development and new opportunities.