Social Media Management Specialist

Managing social media Following up on messages, comments, and responding professionally Content writing Developing comprehensive marketing plans that align with the company's goals Preparing a content calendar Innovating new and suitable ideas for the platform Preparing and executing paid advertising campaigns Monitoring performance indicators Building relationships and collaborating with influencers Working with the sales team and customer service Designing local content (Profile - Banners - Graphics - Short videos - Motion graphics - Editing)

We are looking for a social media account management specialist with experience in managing digital content and engaging with the audience. Your responsibilities will include: developing content strategies, creating engaging posts, analyzing platform performance, and interacting with followers professionally. The ideal candidate has high creative skills, familiarity with analytical tools, and the ability to keep up with the latest trends in social media.

Job Summary
We are seeking a creative, strategic, and data-driven Social Media Specialist to join our dynamic Marketing team in Riyadh. This role is critical in shaping our brand voice, engaging with our food and beverage community, driving customer engagement, and promoting our products, services, and experiences. As a key member of the marketing team, you will develop and execute social media strategies tailored to the unique dynamics of the food and beverage industry, highlighting our brand story, experiences, promotions, and customer experiences.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and seasonal campaigns.
• Identify target audiences and create tailored content plans for platforms.
• Stay up-to-date with social trends, platform updates, and competitor activity in the F&B space.
• Oversee content calendars, ensuring consistent, high-quality, brand-aligned posts.
• Coordinate with photographers, videographers, and graphic designers when needed.
• Write engaging copy that reflects the brand voice.
• Monitor and respond to customer inquiries, comments, and messages in a timely and professional manner.
• Identify and collaborate with food bloggers, influencers, and content creators.
• Track KPIs and analytics to evaluate performance and inform future strategies.
• Generate regular reports on engagement, reach, conversions, and campaign ROI.
• Use insights to optimize content, posting times, and ad performance.
• Work closely with marketing, PR, operations, and product development teams to align messaging and promotions.
• Support new restaurant launches, seasonal campaigns, and major events through targeted social campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proven experience (2-3 years) in social media marketing, preferably in F&B, catering, or delivery platforms.
• Ability to create and manage content strategies across Instagram, TikTok, Snapchat, and other relevant platforms.
• Strong understanding of Saudi delivery apps such as Jahez, HungerStation, TheChefz, etc., with experience managing storefront visuals and content.
• Skilled in planning content calendars, directing photo/video shoots, and writing creative bilingual captions.
• Familiarity with tools such as Meta Business Suite, CapCut, Canva, SEO and analytics platforms.
• Excellent Arabic and English communication and copywriting skills.
• A collaborative mindset with the ability to coordinate across departments and lead on content execution.
• Strong knowledge and experience in handling in-house ordering apps for F&B brands, including storefront visuals, campaigns, and copy updates.
• Familiar with Foodics and similar software.