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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationBuraydah
Senior Marketing Manager – Traditional Confectionery Manufacturer
We are seeking an experienced and strategic Senior Marketing Manager with a strong foundation in marketing principles and a deep understanding of market dynamics and consumer behavior. As a company specializing in the manufacturing of traditional confectionery, we are looking for a marketing leader who can develop and implement high-impact strategies that drive growth, strengthen brand presence, and effectively position our products in both local and regional markets.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy aligned with the company’s goals and vision.
  • Conduct ongoing market research and competitive analysis to identify trends, opportunities, and customer needs.
  • Lead brand positioning efforts and ensure a consistent, compelling brand identity across all channels.
  • Manage and mentor the marketing team to ensure efficient execution and alignment with strategic objectives.
  • Collaborate with sales, production, and product development teams to align marketing efforts with overall business operations.
  • Measure, analyze, and report on the performance of marketing campaigns, using data to drive improvements and ROI.

Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
  • Minimum of 5 years of proven experience in strategic marketing, preferably in FMCG, food production, or manufacturing environments.
  • Deep knowledge of core marketing principles (product, price, place, promotion) and the ability to apply them effectively.
  • Strong leadership, analytical, and strategic planning capabilities.
  • Excellent communication skills in English (Arabic is a strong plus).

Requirements

  • No experience required

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