Marketing Manager📣 Job Ad

Senior Marketing Manager – Traditional Confectionery Manufacturer
We are seeking an experienced and strategic Senior Marketing Manager with a strong foundation in marketing principles and a deep understanding of market dynamics and consumer behavior. As a company specializing in the manufacturing of traditional confectionery, we are looking for a marketing leader who can develop and implement high-impact strategies that drive growth, strengthen brand presence, and effectively position our products in both local and regional markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company’s goals and vision.
• Conduct ongoing market research and competitive analysis to identify trends, opportunities, and customer needs.
• Lead brand positioning efforts and ensure a consistent, compelling brand identity across all channels.
• Manage and mentor the marketing team to ensure efficient execution and alignment with strategic objectives.
• Collaborate with sales, production, and product development teams to align marketing efforts with overall business operations.
• Measure, analyze, and report on the performance of marketing campaigns, using data to drive improvements and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
• Minimum of 5 years of proven experience in strategic marketing, preferably in FMCG, food production, or manufacturing environments.
• Deep knowledge of core marketing principles (product, price, place, promotion) and the ability to apply them effectively.
• Strong leadership, analytical, and strategic planning capabilities.
• Excellent communication skills in English (Arabic is a strong plus).